Zoo Uses Animal Love as Marketing Ploy
The Kansas City Zoo is holding an adults-only “warm-up” to Valentine’s Day on the evening of February 5. “Kiss and Tail” is the name of the event, and it features a presentation called “Love and Animals” focused on animal courtship rituals and mating. The cost of the three-hour event is $35 for non zoo members and $25 for members.
On the Kansas city zoo website, the event is described as “A Special Valentine’s Program about Jungle Love that separates the birds from the bees and the chimps from the chumps!” Another article describes the event as “Armed with an X-rated-if-you-aren’t-human slideshow, animal courtship expert Ron Magill will offer scientific answers to these and other burning questions…” (Source: pitch.com) The descriptions effectively use sex, although in an unconventional way, to market the event. Similarly, in Florida, dolphins are being used to draw in customers for Valentine’s Day as well, with the lure of kissing them.
The popularity of these events proves they are effective in bringing in profit. But is it right to use these animals to make money?
Valentine’s Day emerged as a money-making venture in 19th century England with mass-produced Valentine’s Day cards and retail candy. With the zoo and the dolphins, it appears that animals are now part of the profiteering mix. Considering the animals are already held in captivity, it hardly seems fair that money is made off of them. What do you think? Is this a clever way for people to learn about animal love? Or is animal exploitation an underlying issue?
Image Credit: schani