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Leona Lewis' New Cruelty-Free Makeup Line (VIDEO)

Offbeat  (tags: Leona Lewis, The X Factor, cruelty-free makeup, The Body Shop, global ban on testing of animals )

- 1876 days ago -
Leona Lewis, winner of the 3rd season of The X Factor (UK), is launching her new limited edition cruelty-free makeup and fragrance collection.

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Julia R (296)
Wednesday April 3, 2013, 8:17 pm
Daily Mail, Ateh Jewel

"The nation fell in love with Leona Lewis, the sweet and shy Hackney born singer with a four octave range, back in 2006 after she won the third series of the X factor.

Since then Leona has gone on to become a global star with international success with seven Brit Awards and three Grammy Awards nominations and over 20 million records sold worldwide.

As well as releasing her third album Glassheart this month, Leona has now joined forces with The Body Shop to be their new brand activist and raise awareness of cruelty free beauty with the launch of her new limited edition make-up and fragrance collection.

Here Leona talks to FEMAIL about her exciting new collaboration.

Why are you collaborating with The Body Shop?

Iím passionate about beauty and Iím all about animal rights and Community Fair Trade. As a result, Iím really conscious of where the products that I use come from. The Body Shop sells cruelty-free, ethically-sourced products containing amazing Community Fair Trade ingredients.

Everything it creates has real soul Ė they call it ďBeauty With HeartĒ Ė and I love being a part of that. The collaboration is a natural fit and Iím proud to be their Brand Activist!

What does Beauty With Heart mean to you?

To me, Beauty With Heart means that you can be sure that the beauty product youíre using has not hurt any person or animal in the process of being made. The power to choose Beauty With Heart is in every consumerís hands; I donít believe people would choose anything else if they knew they had a choice.

The Body Shop supports Cruelty Free International and their campaign to end animal testing in cosmetics, can you tell us more about this?

The Body Shop has always been against animal testing, but unfortunately some cosmetic companies arenít and still use animals to test their products on or the ingredients they use to make them.

The Body Shop has joined forces with Cruelty Free International in their bid to push for a global ban on the testing of animals for cosmetics. Customers and supporters can either go into store and sign the pledge or visit

Why do you want people to sign the Cruelty Free International Pledge?

The fact is that there are alternative tests that are far more superior to testing on animals. Itís a cruel, barbaric and an unnecessary process. This cruelty can end if we speak out loud enough and I urge everyone to sign this pledge.

Tell me a little more about the new Limited Edition Collection by Leona Lewis?

I worked with The Body Shop team to develop the collection and the floral pattern for the cruelty-free deer logo which is featured on the packaging, which I love!"

Latoya Brookins (23)
Wednesday April 3, 2013, 10:50 pm
All makeup, all products, should be cruelty free!

Dan H (0)
Thursday April 4, 2013, 12:45 am
It's nice to hear that Leona Lewis is teaming up with The Body Shop to create a line of non-cruelty cosmetics where no animals are tested. And it's also nice to hear and it's also nice to hear that the body shop is working on an international ban on using animals for cosmetic testing. From now on whenever I buy cosmetics for my wife I will only buy cosmetics by Leona Lewis.

Andrew J. (0)
Thursday April 4, 2013, 1:00 am
Hopefully we will begin to soon see all the other cosmetics companies in the US following the lead of Leona Lewis in no longer using animals in the testing of their cosmetics.

Past Member (0)
Thursday April 4, 2013, 2:32 am

Vicky P (476)
Thursday April 4, 2013, 7:50 pm
good for her, noted, hope more celebrities and companies take the hint.

kathy P (483)
Thursday April 4, 2013, 8:07 pm
Great News ~ Thank you Julia. There is no need for testing on animals, as there are so many other ways to test. We are the age of computers and scientific breakthroughs. All testing on animals should be banned!!!

Gysele van Santen (213)
Thursday April 4, 2013, 9:26 pm
that's my girl, love her! thnx, Julia, for posting this.

cynthia l (207)
Saturday April 6, 2013, 3:50 am
Good news

Past Member (0)
Wednesday June 12, 2013, 1:38 am
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