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Video: Protect the Flows. Protect Our Jobs.

Business  (tags: conservation, destruction, ecosystems, environment, endangered, humans, nature, water, Sustainabililty, science, politics, business, americans, ethics, law, labor, society, money )

- 1961 days ago -
Protect the Flows is a coalition of over 700 businesses who depend on a healthy Colorado River for our bottom lines.

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JL A (281)
Saturday February 2, 2013, 9:13 am
Protect the Flows. Protect Our Jobs.

Protect the Flows is a coalition of over 700 businesses who depend on a healthy Colorado River for our bottom lines. We own and operate businesses in communities along the Colorado River and its tributaries in Arizona, Colorado, Utah, Wyoming, California, Nevada, and New Mexico. The economic future of the west is tied to a Colorado River that flows strong and beckons people to communities along its banks for recreation and tourism.

Every business owner knows you canít run a business without watching your bottom line. A successful business keeps their doors open by ensuring there is enough revenue coming in to cover their expenses. A river works the same way. Its like a bank account.

Crop art created for President Obama's visit to Western Colorado in August 2012.

This balance sheet is unsustainable.

Water flows into the Colorado River as snow in the Rocky Mountains melts, and water flows out of the River to supply drinking water and irrigate our crops. More water leaves the Colorado River than enters it each year because of chronic drought, population growth, energy development and climate change. In the last 13 years water storage in the basin has decreased by 40%.

If we stay on our current course, the Colorado River will slow to a trickle. Fish wonít be beckoning anglers to book a weekend trip. Rafters wonít show up to brave the rapids. Hikers and scenery seekers will go elsewhere. Local communities will become a less attractive place to live. Click here for more information on what is at stake if we donít act now.

Watch the behind the scenes video capturing the story of how the crop art was created for President Obamaís visit to Grand Junction in August 2012 and for more about what our group is working towards achieving.

Angelika R (143)
Saturday February 2, 2013, 6:28 pm
Good video and quite an eye catcher there, -hope the prez saw the message (also hope the man threw that fish back in the water!) Thx JL

JL A (281)
Sunday February 3, 2013, 9:18 am
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