Dr Luntz cites as an example of an "effective Israeli sound bite" one which reads: "I particularly want to reach out to Palestinian mothers who have lost their children. No parent should have to bury their child."
We are more than 50 Israelis who were once soldiers and now declare our refusal to be part of the reserves. We oppose the Israeli Army and the conscription law. Partly, that's because we revile the current military operation.
A large amount of the USA soldiers Have PTSD: Post Traumatic Stress Disorder. This is known in Pentagon as well in the White House. The soldiers get treatment = medication when they are on the field in war mostly in Middle East.