Bug in system tells drivers across Europe to head to Preitenegg, Austria
Even British users of Garmin GPS told to divert to the tiny Alpine village
Glitch happens whenever satnav suggests a new route to miss jams
Companies and marketers have used Big Data for years, and while it can get creepy, it has incredible benefits for more than businesses. The healthcare industry can (and in some cases has) tap(ed) into the resources of Big Data to serve patients better.