Tip: Could your petition title be better? Here are six examples of great titles.

Every month, I round up a collection of Care2′s proudest, most memorable petition victories and I send it out as a news blast to keep all our activist members updated on what our community is accomplishing.

But this month I thought it’d also be worth tackling the constant question: What helps to really make successful petitions stand out? What is it about them that makes people want to sign and share them?

There are several things that make a great petition, but one of the most important things to consider is your title. (You may also want to check out this post about telling your personal story.)

Your title is important because first impressions matter. Your title is the first thing anyone will see about your petition. It has to grab readers’ attention to make sure they don’t just scroll on by. It also has to quickly communicate what your petition is about in order to interest people. And it should be strong, stating its case with bold, firm language.

Here are six examples of great petition titles taken from some of Care2′s favorite successful petitions this September.

Save Diggy! Lift the Pitbull Ban in Waterford, MI

  • This title gives us just enough information about what this petition is about to pique our interest. There’s a problem with the pitbull ban in Waterford Michigan, and as a result, Diggy needs to be saved. We don’t know much more, but that’s enough to get us to read more.
  • Sharing the dog’s name Diggy is incredibly powerful. We react much more emotionally when we hear a name, or know that an individual being is impacted. View Diggy’s petition here.

Demand That MetLife Hold New York Blood Center Accountable for 67 Abandoned Chimps

  • This headline starts right off with a really strong verb: “Demand.” We know right away that this petition means business, and something serious is happening that needs addressing.
  • In just one sentence, we also get a really great summary of the whole petition. What do we want? MetLife to hold the NY Blood Center accountable for 67 abandoned chimps. When do we want it? Now! Check out the MetLife petition.

Take Action to Free Concordia University Professor Homa Hoodfar from Iranian Prison

  • Whoa! That’s my first reaction when I read this headline. A university professor is in an Iranian prison?! For a second I don’t believe it, and then I’m outraged, and then I want to read more and sign. What about you? See this petition here.

Rhode Island: Don’t Kill Cliff the Coyote!

  • One of the really great things about this petition title is that it calls out the region where the problem is occurring, which puts regional officials in the hot seat. If you were a person in a position of authority in Rhode Island, this would make you look twice, wouldn’t it?
  • As in the Diggy example, this title shares Cliff’s name. This makes him not just any coyote, but one particular, special coyote that needs saving.
  • By writing “don’t kill” the coyote, the petition author causes an instant emotional reaction in any readers. After all, who is okay with a person or animal being killed? This phrase alone will attract signers. View the petition to save Cliff.

Stop shooting foxes on Moseley Golf Course

  • Like in the MetLife example, here we immediately know what the petition is about. There are foxes being shot on the Moseley Golf Course. Anyone who’s opposed to foxes being shot will probably click to read more about this petition and maybe sign.
  • It also uses a really strong verb: “Stop.” This helps us know what action needs to be taken. See the petition for yourself.

Benlliure High School of Valencia (Spain): let Takwa attend classes wearing a hijab

  • Again, the petition author here evokes our compassion by using Takwa’s name to create a personal connection.
  • The author also makes it clear that the Benlliure school has refused to let Takwa attend classes but he words it in such a way that it’s positive. Instead of “stop refusing to let her wear a hijab,” the author writes “let her attend classes.” He’s offering a solution, rather than just trying to negate the bad situation.
  • We know who the culprit is here: it’s the school. They’ve prevented Takwa from earning an education, and we know that we have to direct our comments and signatures toward them. This also helps give us context to the story. Check out the petition.

Have any questions about what else makes a title stand out? Share them in the comments and we could write a special post just to address your question!

- M

349 comments

Peggy B
Peggy Byesterday

TYFS

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Latoya B
Latoya Brookinsabout a month ago

Some titles in the site are so vague you have to scroll to the bottom of the petition to make sure what you're signing.

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Jim Ven
Jim Venabout a month ago

Thanks.

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Lesa D
Past Member about a month ago

thank you Miranda...

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Latoya Brookins
Latoya Brookins1 months ago

Some of the petition titles I've seen could use some adjustments.

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Jerome S
Jerome S2 months ago

Thank you

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Peggy B
Peggy B2 months ago

Thank you

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Lesa D
Past Member 3 months ago

thank you Miranda...

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Anna R
Anna R3 months ago

Thank you

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Paula Arias
Paula A3 months ago

thanks for sharing

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