007 Dons Women’s Clothing to Support Equality

British actor Daniel Craig, who stars in the relaunched James Bond franchise, this past week appeared in a film short that puts a new spin on his 007 role: to draw attention to the inequality that women still face in the workplace and in wider society he wears women’s clothing to quite literally walk a few steps in a woman’s shoes.

Voiced by Oscar winning actress Dame Judi Dench, who starred alongside Craig in the revived 007 films as the enigmatic “M”, the film short was made in honor of International Women’s Day by the EQUALS coalition of charities and sees Craig as his alter-ego James Bond learn a few things about what it means to be a woman in today’s world.

Watch the video below:

From the We Are Equals press release:

Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist between men and women in the UK and worldwide.

It is the first film featuring Bond to be directed by a woman.

In the film ‘M’ interrogates Bond with a series of searching questions on gender issues, from pay inequality to domestic violence. ‘M’ asks: “For someone with such a fondness for women, I wonder if you’ve ever considered what it means to be one?”

Bond then appears in a blonde wig, a dress and women’s shoes, in a sequence that is both highly emotional and deeply disturbing. As he/she stands silent, Dench continues to read a list of brutal statistics relating to the role of women and their treatment in our society.

Sam Taylor-Wood said: “Bond is challenged by ‘M’ to think about gender inequality, and I hope that the film encourages viewers to do the same.

Despite great advances in women’s rights, statistics show that when it comes to the balance of power between the sexes, equality is far from being a global reality. As ‘M’ reminds Bond, facing up to gender issues and the sometimes covert nature of sexism in the 21st century is something that we all have to recognise, confront and challenge.”

The film was commissioned by EQUALS, a coalition of charities and organisations brought together by Annie Lennox to step up the call for equality between men and women.

Produced by Barbara Broccoli, the woman behind box-office hits ‘Casino Royale’, ‘Quantum of Solace’ and the forthcoming ‘Bond 23’, and shot by Oscar-nominated cinematographer Seamus McGarvey, the film will be released at midday on Monday 7 March to mark the centenary of International Women’s Day the following day.

For more Care2 coverage of International Women’s Day, click here.

Photo still taken from the video under fair use terms, no infringement intended.


James Howie
.6 years ago

Its a great video and get straight to the point, Women and Men are equal and always have been, Without women men are nothing. There right should be more and any woman should be given the same chance as any man, any day of the week. If you are a REAL man you will stand for womens equal rights.

Jessica C.
Jessica C6 years ago

He looks pretty good in that dress.

Heather A.
Heather A7 years ago

Great video! A lot of my friends, even the ones who don't identify as feminists, were sharing it on Facebook on International Women's Day, which was a very pleasant surprise.

Kate Florio
Kate F7 years ago

fred hayward (9:46 AM -mar.12) - would you be willing to send me a list of some of the issues men have??? they aren't usually brought up in conversation. if i had a list of a few things that men have to deal with, maybe it would help some of us women to put things in perspective - for what it is worth! either way, i would really appreciate it - if this is at all feasible for you to do!!! thank you!

Laurie G.
Laurie G7 years ago

Lawrence, Dame Judi Dench did not err in her use of the singular and plural. The proper use of a singular tense changed in the United States after our civil war, when because of that war we altered OUR usage of the plural tense to inforce the concept that the United States "is" a country, when prior to the war our usage would have been the proper, the United States "are". We changed the use to emphasize our unity. To this day, in England they (correctly) state, "the England team ARE", reflecting the reality of a team or country being comprised of a number of individuals (a plural), while in the United States we would refer to a team representing our our country as: "the American team IS", incorrectly referring to a group of individuals as being one. Dame Dench got it right. 

This was a very interesting video and bravo to Mr. Craig for his part. Very sobering. And interesting, isn't it, as to how much more confident and powerful (convincing) Mr. Craig appears when dressed as a man, as compared to how he seems when dressed as a woman. Sadly, it's also still true that when advertizers wish to connote authority, a male voice or voice-over is used in preference to a female voice. We have a long way to go.

Sheri P.
Sheri P7 years ago


Karen F.
karen Friedman7 years ago

Very impressed with both Dench and Craig on this issue of equal rights.

K s Goh
KS Goh7 years ago

Thanks for the article.

Judy Wood
Judy Wood7 years ago

We may have come a long way, but we still have a long way to go.

Rosemary L.
Rosemary L.7 years ago

I think that is the best promotion regarding equality for women and the violence against women! Very brave of Daniel Craig to don women's clothing. Shows he cares and I hope he has helped to make it easier for more men to care. Now all we need is to get those men to raise their voices along with us and get the judges who still rule according to archaic chauvinistic thinking off the benches and make it a crime that is punishable to the fullest extent of the law for men to abuse women and children. That judge in Winnipeg undid about 50 years of what has been achieved to date and that is very little!