Activists Offering $1 to Watch Farm Animal Cruelty Video

In an effort to raise awareness of farm animal cruelty and encourage people to change their diets, Farm Animal Rights Movement (FARM) is trying out a new tactic: Offering people $1 to watch a four-minute slaughterhouse video.

“We know that Americans are compassionate people and if they know how animals are raised in our food system, they might make different choices,” said FARM spokeswoman Jeni Haines.

FARM started holding pay-per-view events in 2011 showing video footage on laptops, but is taking it to a new level by hitting the road with video compiled from undercover investigations of farms and slaughterhouses for its 10 Billion Lives Tour, in honor of the 10 billion animals that are raised and killed for food annually in the U.S. The tour kicked off off this month in Portland, Ore. with a vehicle that is equipped with eight touch screens and can accommodate up to 32 viewers at a time.

“The results speak for themselves – more than 80% of viewers commit to eating fewer animal products afterward, and over 60% maintain their pledge! In fact, through detailed follow-up surveys, we’ve determined that an average viewer eats 10 fewer animals per year after participating, meaning that if we reach 100,000 people in our first year, we’ll spare one million animals from a miserable life and a terrifying death,” according to FARM.

FARM will reportedly be hitting campuses, fairs and concerts throughout the U.S. and Canada to educate people about the suffering farm animals endure. For more info on upcoming tour dates and how to help, visit

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Photo credit: Thinkstock


M s
M s11 months ago site is not valid on my computer i receive an error message

M s
M s11 months ago

GREAT IDEA! slaughterhouse should have transparent walls americans are so selfish & gluttonous They have lost their compassion and empathy

Debbie Williamson
Solitary Eagle4 years ago

They were set up at a college in a nearby town today. This is really a wonderful way to raise awareness.

Joy Wong
Joy Wong6 years ago

Sorry, I can' t bring myself to watch it.

Susan Griffiths
Susan Griffiths6 years ago

Yes, if more people really knew and were to actually see what happens to animals in the production of meat, many would choose to not eat meat or any product from factory farming. The industry knows this which is why they make every effort to hide it from their public. Great strategy FARM.

Sergio Padilla
Sergio Padilla6 years ago

Excellent idea!
Thank you :)

Tatyana Ivanova
Tatyana Ivanova6 years ago

Although I've already watched a lot of videos like this, some scenes still shock me. Cruelty is unforgivable! I'm glad that I became a vegetarian several years ago. And yes, that happened with the help of such videos that expose the truth.
So... I am SURE people MUST see this! They must SEE them, they must HEAR their cries, they must feel their desperation! And those who DO have hearts and souls will understand how terribly cruel it is and will reject eating animals.

Carrie Anne Brown

thanks for sharing :)

tiffany t.
tiffany t6 years ago

love it people need to be made aware

Dianne D.
Dianne D6 years ago

Good idea. We grew up eating meat. Those we depended on for our well being said it was good for us. We saw meat in the market and learned to accept it. We didn't know we were looking at flesh from an animal that wanted to live as much as we do. On campus, PETA brought some banners of the cruelty that farm animals suffer and a lot of students had a fit. They didn't want to see that stuff. There were a few though that were affected by it and stopped eating meat. They never made the connection between suffering and the meat they ate before the display. That is what needs to be done. We need to educate, educate, educate people.