Success! Levi’s Jeans Will Now Be Free of Toxins

Greenpeace International stepped in to clean up the production line of yet another clothing giant: Levi Strauss & Co. Thanks to their advocacy, the voices of Care2 members who signed this petition, and hundreds of thousands of people taking the issue to the street, Greenpeace is now pleased to announce that Levi Strauss & Co. will stop using the chemicals that cause toxic water pollution.

Levi’s is setting a great example for other companies targeted by Greenpeace’s Detox campaign, which aims to make big brand clothing toxin-free by 2020. As early as the end of June 2013, Levi’s will begin requiring disclosure of pollution data from its largest suppliers in China, Mexico and elsewhere in the Global South while completely eliminating hazardous chemicals by providing non-hazardous alternatives.

They outlined their full commitment here, noting that they plan to take move a step beyond their own facilities:

Levi Strauss & Co. also commits to support systemic (i.e. wider societal and policy) change to achieve zero discharge of hazardous chemicals (associated with supply chains and the lifecycles of products) within one generation or less. Thus, our commitment includes investment in moving industry, government, science and technology to deliver on that systemic change.

This is a drastic and welcome change from the company’s previous response, which was to merely seek out new methods to control the toxins used in clothing production. It’s not just the consumers who need to be concerned, though. The greatest threat was to the workers who inhaled and handled the toxins on a daily basis. The factories are a public health concern as well – waste-water discharge affects everyone living near these industrial facilities.

What’s still in store

Many of the large brands called on to change their production methods have not responded in kind. We need to keep pushing for brands like Calvin Klein, GAP, and Victoria’s Secret to get on board. Hopefully the rest of the targeted brands will take note from Levi’s and other brands, such as Zara, Esprit, and Mango, holding themselves accountable for their clothing’s pollution.

Congratulations on this accomplishment, Care2!


Related Posts:

There are Probably Toxins in Your Clothes, and How to Make It Stop

Success! H&M to Stop Using Toxic Chemicals

Victory! Military to Stop Torturing Animals for Combat Training



Ruth R.
Ruth R5 years ago

Terrific! Thank You!

Nicolas F.

Now this world will be better

Aimee Polekoff
Aimee Polekoff5 years ago

I'm glad Levi's is going to improve things. When I was looking for new jeans two years ago, Levi's was the only brand I could find that was study enough to not rip within a year but still looked feminine and would fit me. Amazing that so many other jeans brands have young women's jeans only meant to sit around in and look pretty! Men's jeans seem to be made of a different fabric than most women's jeans.

Romola Hunter
5 years ago

Good news, toxin in clothes sounds dangerous.

Lyn N.
Neela N5 years ago

So exactly WHEN are they going to stop using these toxins? The article doesn't answer that....a company that has refused for so long to truly change you have to be keep a very close eye on...I think that it's a tad premature to use the word "success" till they really start to follow thru on 'promises'!

Donna Hamilton
Donna Hamilton5 years ago

Great news! Thanks.

Gabriele R.
Gabriele R5 years ago

good news, i hope others will follow

Sarah C.
Sarah C5 years ago


Elizabeth L.
Elizabeth L.5 years ago

This is great news for us, the people that love our blue jeans. These help our entire world to be as toxic free as possible.

Sabine B.
Sabine B.5 years ago

Great news but "Thus, OUR commitment includes investment in moving industry,..."? This must be a copy&paste from Levi's own press release...