Cavaliers Promo Video Shamefully Pokes Fun at Domestic Violence

Do you ever watch something and just shake your head? Well, you’re about to.

During a timeout at last week’s Cavaliers playoff game, the Cavaliers ran the following promo video:

The video is a parody of a recent United Healthcare commercial, but the Cavaliers video takes a twisted turn when the man in the video throws his girlfriend across the room for wearing a Bulls shirt. “Bulls fan? I didn’t know you were a Bulls fan,” the man says before walking away. A voiceover then follows-up saying, “When it’s playoff basketball time you have to be all in so don’t make the same mistake she did.”

Are you shaking your head yet? I mean after the utter disbelief of watching the video I just kept thinking how did this get approved? There must have been several senior level people involved in the approval process. How did not one of them stop and think, “Hey this might not be a good idea,” especially in light of all the controversy the NFL has faced this year in terms of domestic violence, not to mention the spotlight that the Mayweather-Pacquiao put on domestic violence just this past weekend.

Looks like the Cavaliers have finally come to their senses. Since the game, the team has issued an apology on their website saying:

During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.

Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.

The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.

If the Cavaliers do in fact have a “strong and lengthy track record of supporting domestic violence-related causes and efforts” shouldn’t they have known that a parody trivializing domestic violence would be a bad idea? After all, the video doesn’t just make a joke about domestic violence, but it exemplifies how violence can be used to coerce a woman into changing her mind and treats the incident as something that is normal or to be expected. In a twisted way the video can even be interpreted as a call to action to make sure your partner is “all in” for playoff season and if not then you should teach her a lesson and make certain she switches teams.

Every minute 20 people are victims of intimate partner violence. That means nearly 50 people will be victims of violence just during the length of a basketball game. Let’s raise awareness of this issue that affects so many people every day rather than poking fun at it.


Jerome S
Jerome S1 years ago


Jim Ven
Jim Ven1 years ago

thanks for sharing.

Siyus Copetallus
Siyus Copetallus3 years ago

Thank you for sharing

Nikki Davey
Nikki Davey3 years ago

Wrong wrong wrong !!!
Someone's got it so wrong.

jan b.
jan b3 years ago

NO one has made a mockery of domestic violence like the Taliban republican congress that voted NO against ......

Violence Against Women Act.

Carole R.
Carole R3 years ago

They really just don't get it. Sad.

Fi T.
Past Member 3 years ago

Love our family

dagmar karin dag
dagmar karin dag3 years ago

Muy desagradable este video

Miriam O.

Thank you so much for sharing with us!

janet T.
janet t3 years ago

Disgusting commercial! When are they going to get a clue???