CEO For Change Tackles Wasteful Packaging At The Source

Corporations are some of the biggest wasters of energy and natural resources, and also the biggest polluters. But their sheer size and buying power means getting just one corporation to change it’s wasteful habits could impact the entire economy and set a great example for their competitors.

But corporations are notoriously closed off to the public (despite what their Facebook pages might say to the contrary), and don’t often like to be reminded about what they’re doing wrong.

That’s why industrial designer Krystal Persaud came up with an easy way to communicate the need for change to CEO’s of some of the biggest corporations in the world. Using cleverly designed informational booklets, Persaud will systematically reach out to these CEOs to open a dialogue about industrial design and how it can improve their products.

Launched just last week, CEO for Change is about reaching out to CEOs of top consumer products companies in the US and convincing them that industrial designers can transform their products to be more sustainable and innovative without sacrificing quality.

I caught up with Persaud just after the CEO for Change launch party in Atlanta to ask few questions about her project and what she hopes to accomplish.

What inspired you to take on this project?

“Back in 2010, I wrote a letter to Kellogg inquiring about the sustainability of their packaging. To my surprise, I got a response back stating “the materials we use are 100% waste, both pre- and post- consumer”. This really ticked me off! I was frustrated with giant consumer product companies pumping out the same products and packaging. Companies cannot put out any more excuses, just great products.”

So, what is industrial design?

“Ah, a question that I have been faced with many times! Industrial design, commonly confused with industrial engineering, is traditionally known as the design of products. Industrial designers are trained to solve problems creatively and innovatively while keeping factors like aesthetics, ergonomics, mechanics, and manufacturing in mind. In some current design curriculums you can add “sustainability” to that list of factors. Basically, industrial designers “create things to solve problems”. The key word being “things”. The world already has millions of “things” in excess, so as an industrial designer myself, I want to ensure that every “thing” I create causes the least amount of environmental harm.

“Let’s say your company designs food packaging: Instead of asking questions like, “how can I create a more sustainable food bag?”, an industrial designer would ask “how can I create a more sustainable method of enclosing food?”. The questions might seem the same, but are fundamentally different. The first inquisitor jumps to the conclusion that a “bag” is the only solution for food packaging, when a designer knows there are many other creative options out there.”

CEO for Change Booklet

What happens after all the booklets are mailed?

“After the booklets are mailed, I will continue to promote the project through many different avenues (1) CEO for Change video (2) CEO for Change website (3) talking to the design community!

“I am reaching out to fellow designers and asking them to bar high for better and more sustainable products on the market. If I am able to reach CEOs, I would like to talk to them about having an “industrial design intervention” in their product development process. A main goal of this project is to raise awareness and employ industrial designers. So, if I can educate CEOs on what industrial design is and convince them to use industrial design as a tool of innovation, my job is done!”

Related Reading:

New Tech Could Help Recycle Holiday Packaging

New Mushroom-Based Packaging Could Replace Styrofoam

Nine Year-Old Wins Award For Work In Sustainable Packaging

Image Credit:

The CEO for Change video was filmed in Atlanta, Georgia by the talented Jason Travis.


W. C
W. C2 years ago


William C
William C2 years ago

Thank you.

K s Goh
KS Goh7 years ago

Thanks for the article.

Val Away G.
Val G7 years ago

Bravo to Krystal Persaud!!!
Thank you Beth :)

Kristen K.
Kristen K7 years ago

thank you

Alison Fernandes
Alison Fernandes7 years ago

As someone who puts a lot of cellophane and other non-biodegradable rubbish in the dustbin, I would like to see more environmentally conscious packaging in general use in the retail industry.

Faith Billingham
Faith Billingham7 years ago

thank you for this article

Pogle S.
Pogle S7 years ago

More power to Krystal Persaud and her efforts to go in the right direction.

Victoria M.
Past Member 7 years ago

veruy nice

Chelsea M.
Chelsea M7 years ago

I think that CEO for change is an absolutely brilliant idea/plan for getting big companies to really make a critical difference in the world for the better. I have the same feelings that so much packaging is completely wasteful and difficult for everyone to open. We definitely need to make some huge changes!