Chipotle’s Halloween Costume Idea? Terrifying Processed Food!

This Halloween, Chipotle Mexican Grill will hold a terrifying event to bring attention to a genuinely frightful topic: the scary eating habits of a culture addicted to processed foods.

Chipotle looks like an average chain restaurant, and a meal at Chipotle costs about the same as the average chain restaurant. But unlike many “fast casual” chains, Chipotle serves antibiotic-free, free range pork, “naturally raised” chicken, and beef endorsed by the Animal Welfare Institute in their tacos and burritos. They guarantee that their cheese is made with vegetarian vegetable rennet and rGBH-free milk. Forty percent of the beans they serve are organic.

And though their big-as-your-head burritos certainly aren’t low in calories, their freshly prepared ingredients do include plenty of healthy vitamin-rich vegetables — and by vegetables, I mean fresh tomatoes, lettuce, peppers and corn, not french fries. 

It’s all part of Chipotle’s Food with Integrity pledge, which has won the restaurant praise from food ethicists like Peter Singer, who profiled Chipotle in his book, The Way We Eat: Why Our Food Choices Matter.

And this month, in keeping with its image as a supporter of sustainable food practices, Chipotle has announced a special Halloween promotion at its restaurants across the country: dress up as a scary processed food item for Halloween, and you can get a freshly made burrito or salad for only $2.

Take a photo of yourself dressed as a french fry or a packaged donut at the restaurant, and you can enter Chipotle’s scary food Halloween costume contest online — the winner will take home $2,500. Which could buy a lot of burritos.

Proceeds from Chipotle’s Halloween event will benefit Jamie Oliver’s Food Revolution’s efforts to put healthier, fresher food in children’s schools.

Note: many sustainable food advocates have recently pushed Chipotle to take its commitment to sustainably sourced food even further, calling on the restaurant chain to go beyond its concern for animals and commit to improving conditions for the migrant produce farm workers who pick tomatoes used by the chain.

So, if you should wind up emailing Chipotle a photo of yourself in a Halloween hot dog suit this October 31st, you might also consider leaving a comment at their site to let them know you’d gladly consider paying a few cents extra for your tacos if it would help raise wages for migrant farm workers.

Image: Detail of photo by istolethetv. Used under Creative Commons license.

100 comments

Paulo R
Paulo R5 months ago

ty

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Paulo R
Paulo R5 months ago

ty

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Paulo R
Paulo R7 months ago

ty

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Paulo R
Paulo R7 months ago

ty

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Paulo R
Paulo R7 months ago

ty

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William C
William C2 years ago

Thanks.

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W. C
W. C2 years ago

Thank you.

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Jim Ven
Jim Ven2 years ago

thanks for sharing.

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Jessie R.
Susan Zitzler7 years ago

Teresa W.---- the dog is a hot dog with a bun and ketchup on his back--------dah

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Jessie R.
Susan Zitzler7 years ago

I did not know this about them either, but I love their food delicious --------------------------- eat there whenever I want Mexican

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