CoverGirl Just Became the Biggest Cosmetics Company Yet to Go Cruelty Free

Animal advocates are celebrating some amazing news with an announcement that COVERGIRL is now the biggest cosmetics company yet to go cruelty free.

The move is part of a new partnership between Coty and Cruelty Free International (CFI), which has just awarded COVERGIRL with Leaping Bunny certification.

“Being cruelty free and achieving the Leaping Bunny certification for COVERGIRL is the right thing to do, at the right time, in the right way. Listening to our consumers, we started this journey with COVERGIRL to demonstrate our commitment to this issue by achieving such an ambitious certification at scale. This is consistent with our ambition of growing responsibly by championing open, inclusive and sustainable beauty,” said Camillo Pane, CEO of Coty.


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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

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Coty has had a longstanding policy of not testing on animals, but getting the Leaping Bunny stamp of approval now ensures it’s truly cruelty free. The Leaping Bunny is the only internationally recognized certification program that requires companies and their suppliers to pledge not to test ingredients, formulations, or finished products on animals at any stage of development for any reason, such as selling in foreign markets that require testing, in addition to requiring them to stay open to independent audits.

Better still is that Coty has also pledged to get more of its brands certified, with at least one more by completed by 2020.

“We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing,” said Michelle Thew, CEO of CFI.

Unfortunately, even though animal testing is not required by the Food and Drug Administration, or the Consumer Product Safety Commission, many companies continue with the practice. Even more troubling is that even products that have labels saying “not tested on animals,” “cruelty-free,” or “we do not test on animals,” or some variation of a bunny logo, may have actually been tested by other companies, in other countries, at the ingredient level or at certain stages of development, making it confusing and frustrating for people who are trying to make compassionate choices.

Fortunately for animals in labs being used to test cosmetics and household products, hundreds of companies have proven they can make their products safe without causing harm, and hopefully more will continue to do so.

At the same time nations around the world are turning against the practice by enacting bans on animal testing for cosmetics, and there’s hope that similar progress will soon be made in North America.

In the U.S., the Humane Cosmetics Act would make it illegal to conduct or commission animal testing for finished products and ingredients, in addition to banning the import of products that have been tested elsewhere. In Canada, the Cruelty Free Cosmetics Act would ban animal testing for cosmetics throughout the nation, in addition to the sale of products and ingredients that have been newly tested elsewhere.

To find cruelty-free personal care products and cosmetics already on the market that have been certified by the Leaping Bunny program, check out Cruelty Free International.

Photo credit: Getty Images

76 comments

Emma L
Emma Lyesterday

thanks very much

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Carol S
Carol S7 days ago

Good News- better yet dump the cosmetics. You are beautiful just as you are!

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Tabot T
Tabot T8 days ago

Thanks

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Carole R
Carole R8 days ago

Wonderful news.

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Janet B
Janet B8 days ago

Thanks

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Dennis H
Dennis H9 days ago

Good job! May others learn and follow their example.

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Glennis W
Glennis W10 days ago

Good work Cover Girl Thank you for caring and sharing

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Glennis W
Glennis W10 days ago

Thank you for caring and sharing

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Glennis W
Glennis W10 days ago

Fantastic Thank you for caring and sharing

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Glennis W
Glennis W10 days ago

greatest news Thank you for caring and sharing

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