How Pokemon Go Is Helping Dogs Get Adopted

Pokemon Go has swept the nation. People are out and about catching them all (or attempting to) and some animal shelters are using America’s latest obsession for a great cause: getting homeless animals adopted.

“It all started when our staff were on break and started seeing Pokemon in the cat room and dog rooms,” Baltimore Animal Rescue and Care Shelter (BARCS) director of communications, Bailey Deacon, told Care2. “One of our followers sent us a message with the idea and I love it so I ran around our shelter playing the game and took screen shots and replaced the Pokemon with pets!”

BARCS started their “Gotta Adopt ‘Em All!” campaign on July 11. It features cats — like Muffin, a 10-year-old polydactyl who loves other kitties — and dogs — like Shakira, whose smile lights up the room — pictured like Pokemons spotted around the shelter. The marketing push also includes adoption fees waived for all animals one year old or older until Sunday, July 17.

“People love it and it’s getting a lot of animals adopted,” said Deacon, adding that they’ve already gotten about 50 animals adopted in just two days after announcing the campaign.

But adorable animals are not the only thing people can find at BARCS. The shelter also happens to be a PokeStop, meaning it’s one of the landmarks where people actually playing Pokemon Go can catch Pokemons.

How Pokemon Go Is Helping Dogs Get Adopted

“We don’t know how we became a PokeStop but we love that we’re on it because it gets people to come to our shelter that are in the neighborhood but never knew we were here!” said Deacon.

Also taking advantage of the craze is Muncie Animal Shelter in Indiana. Since players are walking all over town looking for PokeStops, they’re hoping people will swing by their shelter first to get a dog to accompany them on their quest.

“The idea is that they take the dog on kind of an adventure for the day,” Phil Peckinpaugh, shelter director, told The Huffington Post.

One thing to keep in mind when doing that, however, is to put safety first. With people walking into traffic and getting robbed because they were distracted catching a Charmander or Squirtle, it’s important to be aware of one’s surroundings so no human or adoptable pup gets injured in the outing.

Photo Credit: BARCS


John B
John B1 years ago

Thanks Natalia for sharing.

Nellie K Adaba
Nellie K A2 years ago

Weird, but great job anyway.

Siyus Copetallus
Siyus C2 years ago

Thank you for sharing.

Marie W.
Marie W2 years ago

Mixed feelings about this.

Teresa Antela
Teresa A2 years ago

If it results, ok.

Jennifer H.
Jennifer H2 years ago

Kate R. is right. People so glued to the darn game won't be responsible dog owners or pet walkers. Too busy looking at their screen. I think the game is disasters in the making (again).

Anne F.
Anne F2 years ago

Clever. This whole fad is amazing! Good fun for warm summer days - play hard, stay safe!

Deborah Servey
Deborah S2 years ago

Very clever idea!! I've also read that players are finding abandoned pets and saving them!

Shirley S.
Shirley S2 years ago

Seems like a productive idea.

Son Y.
Son Y2 years ago

Heh. Cute. :)