Just What We Needed: The Pre-Peeled, Plastic-Packed Orange

Written by Lloyd Alter 

Hurrah, it’s finally here! The greatest advance in packaging since the pre-peeled banana.

Whole Foods, that bastion of healthy and sensible offerings, brings us the pre-peeled orange. Each one in its own plastic container to protect it! And unlike traditional orange packaging, it’s easy to open! It won’t roll off the table, and it’s recyclable!

Nathalie Gordon, who discovered this, tweeted: ”If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.”

Whole Foods quickly realized they had a problem:

A spokesperson told HuffPo:

A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn’t fully thought through. We’re glad some customers pointed it out so we could take a closer look.

While Twitter erupted with jokes about the peeled orange, not everyone thought they were funny. There was an outpouring of anger at Whole Foods from people who have trouble peeling oranges, such as the elderly and arthritic.

“As a person with limited hand dexterity, I look at this and see an easier way to eat healthy food,” the blogger crippledscholar points out. “I actively avoid eating oranges, not because I dislike them (they are definitely tasty) but because I have so much difficulty peeling them.”

What do you think? Are pre-peeled oranges a good idea? Is there a better way to offer healthy accessible food without adding more plastic to our world?

This post originally appeared on TreeHugger

Photo Credit: Michelle Cehn


Jerome S
Jerome S7 months ago


Jim V
Jim V7 months ago

thanks for sharing.

Robert N.
Rob Chloe Sam Nabout a year ago

I agree with Maya, I like to peel my own.

Andrea B.
.about a year ago

What a stupid idea, I prefer to peel my own oranges.

Jim Ven
Jim V1 years ago

thanks for the article.

Siyus Copetallus
Siyus C1 years ago

Thank you for sharing.

Jennifer L.
Jennifer L1 years ago

Oh, man. This just killed me.

Kris S.
Kris S1 years ago

Wow! Just wow. Are orange sales down, and a new fancier way to market them had to be thought up? I'd hate to be the one responsible for this brainy idea.

Mona Pietsch
Mona P1 years ago


Mona Pietsch
Mona P1 years ago