Muttbombing: The Adorable New Fad That Finds Homes for Shelter Dogs

You know what photobombing is, right? That funny or maddening moment when someone suddenly sticks his head into the frame, intruding into someone else’s photo just as the smartphone snaps the picture? Yeah, that thing.

A no-kill pet shelter in Texas has found a whole new way to use the photobombing phenomenon to find homes for needy dogs. Dallas Pets Alive calls it “muttbombing.” It’s adorable, it’s trending, and it’s working.

It’s a simple and brilliant idea. DPA scours Instagram for selfies — whether they’re celebrity selfies or just those taken by regular people. As long as they’re interesting photos, they’re fair game for muttbombing. With a little Photoshop magic, presto — a muttbomb is born. As DPA says on its website, no selfie is safe. The photos began going public on Feb. 10.

Muttbombed selfies

Adoptable dogs are showing up in all sorts of selfies on Instagram, thanks to Dallas Pets Alive

When the newly enhanced selfies go up on DPA’s Instagram account, they’re accompanied by a shout out to the poster of the original photo. Expect to see some amusing commentary along with an irresistable pitch like this: “I’m #muttbombing you because I’m looking for a home. Follow me to to learn how you can foster or adopt me.”

The buzz generated on Instagram spreads the word that these sweet dogs need homes. According to DPA, its web site traffic jumped a whopping 700 percent the first week the muttbombing began. So far, DPA has received applications to adopt 10 of the muttbombing dogs.

More muttbombed selfies

No selfie is safe! Muttbombs may appear on any selfie, at any time. Look carefully at the shot on the right to find the dog.

Feedback during the first month of muttbombing has been “really positive — with people asking for their friends to get muttbombed or tagging friends to get muttbombed,” Leslie Sans, executive director of DPA, told the Dailymail.

“We are working with the creative team Dieste who extensively research people every day finding trend-setters, bloggers, popular Instagram profiles and sometimes just random people with interesting profiles and selfies,” Sans said.

The muttbombed shot at the top of this story was inevitable after Ellen DeGeneres’ mindblowing, recordbreaking Oscar-night selfie tweet. Looks like Sandy the dog is consorting with some pretty swanky Hollywood pals.

Here are some more “before and after” selfie muttbombs that might just steal your heart:

Hey girl, is that Ryan Gosling?  It sure is — and how cute is that dog hes got there?

ryan goslingKim Kardashian, how do you like that pup whos intruding on your perfect selfie?

Kim Kardashian selfie

Ethan the dog really improves Jimmy Fallons earring selfie, doesnt he?

Jimmy Fallon selfie

At least Miley Cyrus wasnt sticking her tongue out for this particular selfie shot:

Miley Cyrus selfie

Photo credit (all photos): Dallas Pets Alive


Jim Ven
Jim Ven2 years ago

thanks for the article.

Carrie-Anne Brown

thanks for sharing :)

Loretta P.
Loretta P3 years ago

They need cats too. Can call it meowbombing. Lots of kitties in shelters need homes too.

Deborah W.
Deborah W3 years ago

Please don't allow this to become another Craig's list platform for self-image exposure, dog-fighting and puppy mill trolls, etc. All (or most) start out with good intents and decary, unsupervised, into something other than intended. My hope is this is not one of them.

Lyn Romaine
Lynelle Romaine4 years ago

This is really a cute idea.

Jelena Radovanovic
Past Member 4 years ago

Great news.

Kathy K.
Kathy K4 years ago

Great idea.

Jan Hill
Dr. Jan Hill4 years ago

great way to get people's attention.

Lynn C.
Lynn C4 years ago


Barbara P.
Barbara P4 years ago

I agree with Robin P...What about kittybombing? Cats too could use the extra help finding homes.