New Campaign Wants You to Try Going Vegan This January

On a mission to reduce suffering to animals by inspiring and supporting people from around the globe to go vegan for the month of January, Veganuary is taking the world by storm.

Founded by Matthew Glover and Jane Land in 2013, Veganuary has everything from product directories and eating out guides to recipes and animal rescue stories. Asking participants to live a cruelty free lifestyle for just one month, their hope is for a proportion to stay vegan or at least reduce meat consumption.

Why Veganuary?

Renowned for being a time for resolutions and new beginning, choosing to center the 30 day pledge around January seemed like a no-brainer for the Veganuary team.

After the overindulgence of Christmas and New Yearís, it makes perfect sense to make January the time to ask people to consider a new challenge.

Clea Grady, marketing manager for Veganuary, said that the challenge was for “Everyone! Veganuary aims to make vegan a social norm. We’ll do this by introducing the idea of trying vegan for a month to those that would never before considered it a possibility.”

Experts say that it takes approximately 21 days to break old habits and create new ones, meaning that anyone who successfully completes the vegan challenge for the whole month of January will be perfectly positioned to make this a more permanent lifestyle change.

How is Veganuary Making a Difference?

With an incredible 59% of vegetarians, 45% of pescatarians, and 39% of omnivores from last year’s challenge stating that they are staying vegan, Veganuary is helping to create lasting change.

This year, more than†10,000 people from all over the world have already signed up to give it a try.

Billions of farmed animals are raised and killed for food and clothing each year, and by joining Veganuary, everyday people are making a stand against this cruelty and suffering by saying no to animal products.

As well as the direct impact that Veganuary has on those taking the pledge, the campaign helps to bring the issue of animal use into households and workplaces everywhere as participants share their journey with those around them.

According to the mathematicians at Counting Animals, leaving meat out of the diet saves the life of at least one animal every single day, a conservative estimate based on limited official figures. If every one of the 10,000 Veganuary participants saves an average of one animal per day, thatís an amazing 310,000 during the month of January alone.

Everyone who continues on after January with their newfound love for being vegan will be helping to reduce the demand for animal products day after day for the rest of their lives. When we do this en masse, the ability to create widespread positive change in a short space of time is huge, not to mention extremely exciting!

Together We Can Create a Kinder World

It’s never too late to change your lifestyle, and although we’re already a week into January, more and more people are joining every day and making the pledge to try vegan.

When itís possible to live a compassionate lifestyle thatís kind to the animals, our planet and our bodies, and also involves indulging in lots of delicious food and drink, why not give it a try?

Head on over to the Veganuary website to get involved.

Photo Credit: Mino Valley Farm Sanctuary

127 comments

Jeanne Rogers
Jeanne Rogers2 years ago

Thank you for sharing.

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Jeanne Rogers
Jeanne Rogers2 years ago

Thank you for sharing.

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Jim Ven
Jim Ven3 years ago

thanks for the article.

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Siyus Copetallus
Siyus Copetallus3 years ago

Thank you for sharing.

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Elizabeth Z.
Elizabeth Z3 years ago

I became a vegan in 2013. This was the best decision I ever made...besides getting a divorce :)

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Angev GERIDONI
Angev GERIDONI3 years ago

For the horses and goats from PETROPOLIS thanks you to sign the petitions :
Care 2 - and - ♞ PeticaoPublica.com
To see more : misfed. - Rip - Rip - misfed - Rip
😻 Read more, and help our fight on : Facebook

Angev

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Angev GERIDONI
Angev GERIDONI3 years ago

★ ★ ★ ★ ★ GO VEGAN ★ ★ ★ ★ ★

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Gerald L.
Gerald L3 years ago

@ Christopher P. @ 6:55am PST on Jan 13, 2015
Yes, Dennis. It all comes down to respect and kindness. The world could be a much kinder place if we chose compassion over oppression/cruelty.

Chris if we end all animal husbandry thereby refusing the use of FREE GrassLands gratis of the SUNshine CYCLE. Is this sane practice and good stewardship of natural resources? I don't have very kind thoughts towards the deer that eat our garden veggies because some Bambi sympathetic is feeding deer pink bubble gum flavoured gmo. corn. This moronic practice kills deer from metabolic acidosis, is that kindness?

Is this respect for those that grow vegetables and nurture fruit trees? That are continuously raided because there is a false deer population because they are being fed by humans. They will even eat off potato tops. Then we have the Feral Pig problem in the Southern US.



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Christopher P.
Christopher P3 years ago

Yes, Dennis. It all comes down to respect and kindness. The world could be a much kinder place if we chose compassion over oppression/cruelty.

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Dennis D.
Past Member 3 years ago

Yes, Christopher, it is the plants world as well.. Itcould be a kinder world if every one remebers that as well and has that attitude....

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