Romney Advisor: “Etch A Sketch” Campaign Means He Can Start All Over For General

How little attention does Mitt Romney’s campaign believe voters are paying when it comes to the GOP primary?  According to them, nothing Romney says in order to get the endorsement matters, since he can just erase and start all over for the general.

Via ABC News, Romney Communications Director Eric Fehrnstrom explained his inevitable repositioning when he runs against President Barack Obama as such: “Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-A-Sketch. You can kind of shake it up and restart all of over again. But I will say, if you look at the exit polling data in Illinois, you’ll see that Mitt Romney is broadly acceptable to most of the factions in the party. You have to do that in order to become the nominee…”

There’s only one small problem with the analogy.  Yes, Romney may be able to shake it up and just start all over again, but voters’ memories, on the other hand, are a little less easily manipulated.  After all, how can millions be expected to just suddenly forget all of the positions he took in order to try and woo the religious right and Tea Party conservatives — from repealing health care reform to saying abortion should be outlawed in all cases to privatizing Medicare and providing even more tax breaks for the wealthy while balancing the budget on the middle class?

Romney’s positions may be easily erased and replaced, but voter memories aren’t.

Photo credit: Matt Ortega at


Eddie O.
Eddie O5 years ago

So, we can vote for President "Etch-A-Sketch", and have the remainder of our money REDISTRIBUTED to the SUPER-RICH, and the PENTAGON, and immediately start a war with Iran. Or, we can throw our vote away on Ron Paul, who doesn't have even the slimmest chance of getting elected, and if he did, he would be impotent as congress would never support any of his radical concepts.

Or, we can support Obama, who at least has our best interest at heart, and has been trying in many ways to support the middle class, even though the PARTY OF HATE has opposed him at every chance.

I will vote for Obama as having a; lunatic, hate-mongering, environment devastating, women hating, Greedy Obstructionist running this precious country of ours would be a nightmare worse than I care to imagine!

We're still trying to recover from all the damage and destruction that Bush created while being the babbling idiot pretending to run this country.

Avril Lomas
Avril Lomas5 years ago

Mr Romney is a pathological liar.Being "caught out" does not bother him.
I think that having his enormous wealth makes him impervious to criticism. (and also the truth).I am sure that he was brought up to believe that money conquers all.
What a great candidate for president ,not only a man who flip/flops to suit the feelings of the day ,but plainly put. A LIAR.

James K.
Mike Kelly5 years ago

Now he wants to be President Etch-a-Sketch. Just a blank slate that can sign the every wish and whim of multi-national corporations, banks and Wall St. into law.

Hey, just like George "Bobble Head" Bush. Bobble Head and Etch-a-Sketch; Mussolini's dream come true.

Audrey B.
Audrey B5 years ago

Mostly all the Candidates and the President are only telling us what we want to hear. Except for one, the only one who tells it like it is, like it or not, no super high expetitions, just expetitions of what he can do to better our Country, and I find that is Ron Paul. All the others are just liars in plain English. Ron Paul is not going to sugar coating his words. He is a smart guy. To bad he doesn't have the votes & cash. And not a Super PAC's to back him up, he has used mostly all his own money, he does not like the idea of Super PAC's they should not be allowed. As it will come down to "One Hand Will Have To Wash The Other Hand" So the Rich Stay Rich and the Poor get Poorer. So the less of all the evils. Vote Ron Paul.
Shame of the Republicans not coming up with a Great Candidate.

Rob Keenan
Rob Keenan5 years ago

Expanding on the well video/audio Mitt Romney lie that the recession/economy has gotten worse because of President Obama; when President Obama took office the unemployment rate was peaking at 10 %,with jobs LOSSES averaging at 700,000/month. Both began improving as soon as President Obama's stimulus package began taking place. In September 2011 the ur was still 9%;now(Feb.),8.3 %,the same rate as in January,despite a February gain of more than 200,000 jobs,because increasing numbers of people who had stopped looking for work are looking again.In my own state,Washington,in one year through Feb. the unemployment rate has dropped from 9.5 % to 8.2 % . It's this evidence of steady economic improvement that caused Mitt Romney to tell the lie that "I never said the economy got worse under President Obama( it is to Mitt Romney's credit that he's say PRESIDENT"Obama,not just Obama )." More improvement is needed,and beyond this year we can probably best assure that by reelecting President Obama,not by electing a proven corporate job killer such as Mitt Romney.

Marianne C.
Marianne C5 years ago

Romney gives every appearance of being either a compulsive or a pathological liar. He tells the truth only by accident, then backs up and corrects himself, and thinks he can never be held to anything he says. He seems tot hink that what he says AT THE MOMENT is what defines both the truth and his stance on it.

This guy leaves "flip-flopper" in the dust under his chariot wheels.

Rob Keenan
Rob Keenan5 years ago

Actually,Jeffery W.,in his victory speech Tuesday night,perhaps in his zeal to criticize PRESIDENT Obama not realizing it,advocated higher energy costs. This was when he criticized the President for doing away with "Thomas Edison's light bulb." That's the problem with someone whose "business experience " never included actually manufacturing or inventing something,but dismantling companies and the lives of their employees who lost their jobs.As an inventor-that is an INNOVATOR,it's likely that Thomas Edison-who in 1931 advocated harnessing "nature's inexhaustible sources of energy-sun ,wind and tide",didn't expect that his light bulb would be the final innovation in illuminating our indoors. My brother and light our home with those replacements for "Thomas Edison's light bulb," and our utility bills are lower as a result,leaving MORE money to spend on the rest of the economy.By advocating those replacements for "Edison's light bulb," by advocating better fuel efficiency for vehicles,it PRESIDENT Obama,not Mitt Romney,who is advocating for LOWER energy costs.

The "etch a sketch" remark only confirms what even many Republicans know about former Governor Romney. What he thinks the audience of the moment wants to hear,not the truth,is what's important to him. An example of a Mitt Romney lie-about a lie- is an interview in which he claimed that he never said President Obama made the economy worse,when there is audio of him saying several times-untruthfully-that President Obama

James Maynard
James Maynard5 years ago

How appropriate for Romney. He is a classic
Etch-A-Sketch. Shake and restart to whomever
he's speaking.
Shake, restart.
Flip, flop.
same idea.

John chapman
John chapman5 years ago

If we as the electorate swallow what ANY candidates promise on the campaign trail, without looking into what positions they have taken, & issues they supported previously. Then we pretty much deserve what we get.

Any office seeker's best friend, is the uninformed voter.
Sadly, the vast majority of potential voters are more receptive to the special interest negative attack adds, & to being told what they want to hear. Than doing a little research for them selves. With computers, it's not all that difficult.

Debbie Brady
Debbie Brady5 years ago

Romney is well versed on the '"Etch a Sketch" stile of campaign. What it boils down to is, voters cannot believe a word he says.

What his says now and how he will govern if elected are two different things. The only thing we can be sure of is that he will be beholden to the lobbyist with the most money.

His administration, if elected, will be of the 1% by the1% for the 1%