“Skydiving” Cats Cause Outrage (Videos)

Skydiving cats?

The Internet does love cute kitties, but skydiving?

The latest Internet sensation comes from a commercial produced by Folksam, a Swedish pet insurance company. The video depicts cats skydiving to the soothing sounds of R. Kelly’s “I Believe I Can Fly.”

Understandably, many cat lovers have reacted with shock and fury.  “This is not funny or cute,” one wrote. Other responses included: “It is cruel,” “That’s disturbing,” and  “Wrong on so many levels.”

Why use skydiving cats?

Folksam explains that the company asked its customers to suggest web advertisements. Eva, who insures her cat with the company, suggested skydiving cats spelling out her name.

The company’s marketing department thought it was a good idea, so they produced the commercial entitled: “Folksam Reklamfilm: Evas Katt.”  (Commercial for Folksam: Eva’s Cat.)

From International Business Times:

“We are owned by our customers, and this commercial is dedicated to one of our owners, Eva,” reads a translation of the video’s description. “Her heart beats for [her] cat.”

The description also points out that Folksam didn’t make any felines parachute to the ground to the “Space Jam” soundtrack. “We have of course followed the Animal Welfare Act and not thrown out a few cuties from an airplane,” the description claims.

The skydiving cats may not be for real, but the Internet reaction has been huge. Folksam uploaded their commercial to YouTube on November 9, and it now has almost half a million views.

In fact, no cats flew. People were shot skydiving and then, using a green screen, they were replaced with cats. Those felines never left the studio. According to Folksam’s marketing director, speaking on this CNN YouTube video, the cats were held, not dropped, and a fan was used to simulate a blowing wind.

You can watch the commercial here:


This, on the other hand, is a video from Russia, of a cat actually skydiving:

And a quick scan of YouTube reveals several skydiving dogs.

What do you think? Even if the cats did not fly, is it a good idea to make such a commercial?

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Photo Credit: screenshot from YouTube video


Sheri Schongold
Sheri Schongold4 years ago

This is disgusting. Look at that poor Russian cat waving its legs in terror. These idiots, certainly not caring pet owners, should be shot (no killed just injured making them helpless)and shoved out an airplane door with a parachute. Maybe then they would know what their poor animal is going thru.

Susan B.
Susan B4 years ago

No fines for doing this to animals?

Laurie H.
Laurie H4 years ago

Why can't these "Creative Minds," turn their talents towards assisting animals and mankind instead???? Guess I don't understand the workings of the human mind in cases such as these.~

Mary T.
Mary T4 years ago

poor cat might have clawed its owner

Loesje vB
Loesje Najoan4 years ago

Idiot idea. Poor kitty ...... cats do not have any choice.

Charles B.
Charles Barnard4 years ago

You people are nuts. 'Outrage?'

You want to be outraged? Look at how many millions of humans we kill or permit to die each year so that the superweatlhy can profit from artificially created 'scarcities' of resources.

I've raised cats and trained them for nearly 30 years, and the one thing NOBODY has commented upon is whether or not the cats were harmed by their experience.

My experience in juggling and other cat training is that cats rapidly decide that when the experience has no major ill effects, they relax and usually enjoy the activities...free-falling for a cat is not an unusual activity, and while jumping from a height is scary (yes, even for humans!) it is not, in and of itself, threatening or harmful.

At the rate we injure, mutilate and kill each other, why should we treat other life forms any better than we do ourselves?

Olimpia Marina
olimpia Marina4 years ago

Revolting ,desgusting,idiotic and insane.......The real king of animals is man,because his brutality overcomes that of all others...Leonardo Da Vinci

Olimpia Marina
olimpia Marina4 years ago

What kind of idiots can do this? I would force them to dive......see how they like-it..I am sure they are afraid...that is the reason to put animals through this...This is cruel Those insane idiots should be fined.....and charged....

Annmari Lundin
Annmari L5 years ago

Im not surprised that the Folksam cat skydiving idea came from a woman in Stockholm. (Basically, 99% of the people there are idiots!) That Eva moron, obviously wanted an actual cat skuýdiving, but a few sensible people at the insurance company probably stopped the ad firm from enacting that idea.
As for the Russian clip: I can't say I'm suprised. Some people have more money than brain matter. Unfortunately they also own animals.

Sheri D.
Sheri D5 years ago

Poor cat. The cat didn't ask to skydive.