Success! Norwegian Air Has Dropped Its Sexist Dress Code

It sounds like something from the 1960s — or perhaps an episode of “Mad Men” — but even in 2019, low-cost carrier Norwegian Air maintained a 22-page dress code for its female flight attendants, with strict instructions about wearing makeup and sporting heels at least two centimeters in height.

The Care2 Team, incensed by this display of sexism, created a petition demanding an end to the high heels requirement for female flight attendants.

The petition quickly garnered over 20,000 signatures from Care2 members, who were understandably outraged by such a sexist dress code.

As the petition noted:

This dress code is also dangerous for women’s health. Wearing high heels all day can be exceedingly bad for your body. Flight attendants forced to wear heels for hours on end is more than unnecessary, it could be dangerous for them – and to the passengers they serve.” 

Success! 

Last week we learned that Norwegian Air has dropped its sexist dress code. The airline stated:

As a responsible employer, we are in continuous dialogue with our cabin crew colleagues to see how we can improve our uniform guidelines. We now allow female crew members to wear flat shoes at all times and no makeup if they choose, male crew members can also wear light makeup.

At least two media outlets, The Independent and Travel Weekly, gave full credit to the Care2 petition for persuading Norwegian Air to update its dress code for female flight attendants.

Congratulations to the Care2 Team, and thank you to all the Care2 activists who signed the petition.

Previously, the airline’s policy required female flight attendants to wear heels at all times when outside the aircraft cabin, unless they had a doctor’s note. Along with those high heels, the policy required female employees to wear eye makeup and light foundation, a tinted moisturizer or powders. Men were not allowed to wear makeup, other than light concealer to cover up facial marks such as acne.

Does any other profession place such demands on their employees?

Virgin Atlantic and Aer Lingus have also recently dropped their makeup rules for female cabin crew. In addition, the two airlines have changed their clothes policy: Skirts are no longer mandatory, and they may be replaced by pants without a special request.

Did these airlines finally enter the 21st century?

This is a huge win for basic common sense. Women should be free to dress comfortably and not have to obey the dictates of the fashion industry.

Let’s hope that all airlines embrace this policy.

If you’re inspired by this success, why not create your own Care2 petition, about an issue that’s important to you? If you’re not sure how to get started, check out these guidelines, and soon you’ll find the Care2 community signing up to support you in your cause.

  

Photo Credit: Hanson Lu/Unsplash

67 comments

Christine V
Christine Vyesterday

Good

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Rosemary R
Rosemary Rannes4 days ago

Thanks Judy for caring2share!
YES!
" Virgin Atlantic and Aer Lingus have also recently dropped their makeup rules for female cabin crew. In addition, the two airlines have changed their clothes policy: Skirts are no longer mandatory, and they may be replaced by pants without a special request."

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Rosemary R
Rosemary Rannes4 days ago

Kudo's to our Care2 Team and to every Care2 member who signed and shared this petition. Fantastic success!

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Carla G
Carla G4 days ago

Good

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Sandra Vito
Sandra Vito4 days ago

Thanks

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Sandra Vito
Sandra Vito4 days ago

Thanks

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Lindsay Kemp
Lindsay Kemp5 days ago

Yay!! Many thanks for sharing - although, as others have said, 2 cam heels aren't really high.

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Shelley w
Shelley w5 days ago

At least 2 cm heels is not a problem for most normal people. My running shoes are close to that.

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Nirvana J

Wow!

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Toni W
Toni W8 days ago

TYFS

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