Success! Prada is Going Fur Free

Thanks to thousands of people who spoke up on behalf of furbearing animals being senselessly killed in the name of fashion, we can now celebrate another major victory with an announcement that Prada is going fur free.

The announcement follows a collaboration with the Fur Free Alliance, which includes organizations from over 40 countries, the Humane Society of the United States (HSUS) and LAV, an animal advocacy organization based in Italy.

Last year, they launched one of the biggest fur-free campaigns yet targeting Prada, and called on their supporters around the world to ask the company to make the change.

Thousands of animal advocates responded – nearly 75,000 people signed the Fur Free Alliance’s Care2 petition calling on Prada to go fur-free – and Prada listened. This week it made the official announcement that it will be ditching fur.

The change will go into effect in the Spring/Summer 2020 women’s collection, and will also extend to its other brands, including Miu Miu, Church’s and Car Shoe.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy—reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States—is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

It’s still a sad reality that millions of animals continue to be raised and violently killed for their fur every year. While the majority of them are raised and killed on fur farms, where they suffer in deplorable, inhumane living conditions, wild animals killed for their fur also suffer at the hands of trappers who have an arsenal of tools used to maim and kill them.

Fortunately, a growing number of designers are eschewing fur and momentum continues to grow towards shutting down this inhumane industry.

As the HSUS noted in a statement, since just the beginning of 2017 alone, Burberry, Versace, Gucci, Chanel, Coach, Donna Karan, Michael Kors/Jimmy Choo, Diane von Furstenberg, Columbia Sportswear, Farfetch, Yoox Net-a-Porter, Burlington, VF Corporation (Timberland/The North Face) and Furla have all stopped using fur in their collections.

Now, Prada, which was using mink, fox and rabbit fur in its collections will join them.

“Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer program now includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!” said Brigit Oele, program manager for the Fur Free Alliance.

Hopefully Prada’s decision to ditch fur will soon be followed by more designers, and awareness about this issue will help raise more support for fur bans. In the U.S. a growing number of cities and states are acting to close their doors to this product of cruelty, while animal advocates in the UK are campaigning for an entirely #FurFreeBritain.

TAKE ACTION!

You can help by signing and sharing the petition urging the government to make Britain fur-free by enacting a ban on all fur products.

Photo credit: Getty Images

99 comments

joan silaco
joan silaco10 hours ago

tufs

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Kay M
Kay M5 days ago

thanks, good start.

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Veronica Danie
Veronica D5 days ago

Thank you so very much.

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Veronica Danie
Veronica D5 days ago

Thank you so very much.

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Veronica Danie
Veronica D5 days ago

Thank you so very much.

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Cathy B
Cathy B15 days ago

Thank you!

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Carol S
Carol S15 days ago

Wonderful!

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Naomi D
Naomi Dreyer15 days ago

hurray - they can use fake fur

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Barbara S
Barbara S15 days ago

thank you

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Pam B
Pam B15 days ago

Thanks.

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