Success! Versace Goes Fur-Free

In a wonderful victory for animals, the Italian fashion house Versace has announced that it will no longer use fur in its products.

“Fur? I am out of that,” company creative directorDonatella Versace†told The Economistís 1843 magazine,†”I donít want to kill animals to make fashion. It doesnít feel right.”

Over 94,000 Care2 activists signed the Care2 petition demanding that Versace ditch fur, so this is also a victory for them and everyone who has been campaigning for fashion houses to stop utilizing fur.

Versace is known for making use of a variety of furs in the past, including mink and raccoon dog, according to the Humane Society International (HSI), which campaigns for ending the fur trade globally.

“Versace is a massively influential luxury brand that symbolizes excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend,”†said Claire Bass, executive director of the U.K. arm of HSI.

Care2 has previously created successful petitions urging fashion houses Armani and Gucci to stop using fur.

Gucci even announced that it was joining the Fur Free Alliance, an international coalition of animal protection groups dedicated to ending the torture and killing of animals for their fur.

Going fur-free has become an international trend.

In addition to Versace, Armani and Gucci, Hugo Boss, Tommy Hilfinger, Calvin Klein, Ralph Lauren and online luxury retailer Yoox Net-A-Porter have all announced that they will stop using fur in their designs.

British designer Stella McCartney has gone a step further: Her vegetarian philosophy means that she refuses to put fur, leather or feathers in her fashion designs.

The Care2 petition explains how the fur industry is so cruel:

“According to PETA, animals on fur farms are contained in tiny, cramped wire cages until they are skinned alive. To minimize damage to the fur, animals are anally and genitally electrocuted, a gruesome and painful process. Some animals are trapped in the wild using steel-jaw traps, where the animals are left suffering with injured limbs until they eventually die, sometimes days after.”

One Green Planet estimates that every year around the world one billion animals are killed on fur farms for their pelts. These include minks, rabbits and foxes and, in some countries, cats and dogs, who are kept in tiny cages in unsanitary conditions before they are cruelly killed.

This has to stop.

Take Action

Not all fashion houses are following the fur-free trend.

When the Care2 team saw that Dolce & Gabbana was still using real fur in its products, they decided to create a petition asking the Italian luxury fashion house to ditch the fur.

You can take action now by signing this petition, demanding that Dolce & Gabbana commit to going fur-free and auction off remaining fur items with proceeds going to animal rights organizations.

 

Photo Credit: thinkstock

129 comments

Ruth R
Ruth R15 days ago

Thank You. " We Won! Supporters! You signed on October 16, 2017
This petition was a success because of signatures from people like you."

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Ruth Pecelli
Ruth P15 days ago

Although I do love the look and feel of real fur , and all of us gals who have had the chance to enjoy real fur coats, jackets , hats, glove linings etc. will agree that there is no other thrill like it, I have become a bit more sensitive to the suffering of these animals that end up in many of us " Baby Boomers" closets.
THEREFORE, I have decieded not to buy any more fur garmets
But I do agree with Corey M., leather should be used to make shoes, sandals and many other types of footwear. Leather is a natural material and it breathes when worn on the feet. Face it folks, a " shop 'till you drop " afternoon will be ruined by a pair of plastic pumps ( faux leather ? ) that are burning the hell out the soles of your feet ! LET'S GET REAL PEOPLE !

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Paulo Reeson
Paulo R16 days ago

great news

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Georgina M
Georgina M24 days ago

Good!

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Jennifer H
Jennifer H24 days ago

Good news.

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Jessica K
Jessica K24 days ago

I'm really so glad to hear this. It sends an important message to the fashion industry. Thanks.

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Janis K
Janis K25 days ago

Thanks for sharing.

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Renata B
Renata B25 days ago

It really took an incredibly long time for Donatella Versace to come to such realisation: better late than never. Another step ahead. Good.

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Leo C
Leo C25 days ago

Thank you for sharing!

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Jeramie D
Jeramie D25 days ago

I made the mistake of buying a rabbit coat in the seventies and quickly realized my huge mistake. I sent it to Alaska to eskimos who could use it and have never bought or worn fur again. Shame on anyone who buys or wears it.

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