There’s Finally an Ad About Captive Orcas We Can Get Behind

While SeaWorld has launched a multi-million dollar ad campaign in an attempt to fix its reputation in the wake of Blackfish, it has continued to come under fire for the deceptive statements it keeps making in support of keeping orcas in captivity.

Now it has yet another detractor. Munchkin, a global baby product company, has stepped in on the side calling for their freedom and has come out with a heartwarming ad of its own about orcas with a perfectly clear message that shows children can learn about and love orcas without ever seeing them confined to tanks.

As part of its new stance against captivity, the company has partnered with Whale and Dolphin Conservation (WDC) to launch “Orcas Live in Oceans,” a new campaign to spread the message about why they don’t belong in captivity. The company will also stop selling its popular toy orca because “a bathtub just isn’t big enough for an orca.”

“As a father of two and business owner, I’ve always felt a responsibility to lead by example,” said Steven Dunn, CEO and founder of Munchkin. “The entire Munchkin team believes that with success comes an obligation to contribute to a better world for future generations. It is time for us to take action and return these beautiful creatures to their rightful home – the ocean.”

According to WDC, as of this past October there are now a total of 58 orcas in captivity, including 24 who were taken from the wild, in at least 14 marine parks in 8 different countries.

SeaWorld now owns 24 of the captive orcas in the U.S., but there have been some promising signs in recent weeks that they could potentially be the last, including a vote from the California Coastal Commission to end captive breeding at SeaWorld San Diego and recently introduced federal legislation that would ban keeping them forever.

While orca advocates continue to push for an end to this industry and retirement to sea pens, Munkin is also stepping in on that front with a pledge of $1 million to help build a coastal sanctuary in the U.S. for orcas if SeaWorld agrees to free Tilikum, the star of Blackfish, and let him be its first occupant.

The company will also be donating 100 percent of all proceeds from sales made at through November 16 to WDC.

Hopefully Munchkin’s campaign and partnership with WDC will continue to help raise awareness about the plight of captive orcas and get even more support for bringing about an end to their exploitation and confinement.

How to Help Empty the Tanks

We can show our support by sharing #OrcasLiveInOceans on social media and signing and sharing the petition supporting the Orca Act, which will end captivity in the U.S. for good.

For more info, check out Munchkin’s Orcas Live in Oceans campaign and Whale and Dolphin Conservation. To learn the truth behind SeaWorld’s ads, visit SeaWorld Fact Check.

Photo credit: Munchkin/YouTube


Siyus Copetallus
Siyus Copetallus2 years ago

Thank you for sharing.

Maggie W.
Maggie D2 years ago

Every time I see an orca breach I gasp, it's such a beautiful display of freedom. Bravo to Munchkin for getting the message out and for their generosity.

Shari R.
Shari F2 years ago

'The company will also be donating 100 percent of all proceeds from sales made at through November 16 to WDC.' I was shocked. Talk about a company putting their money where their mouth is. Unlike SeaWorld which gives hardly anything to conservation, comparatively speaking.

Ricky T.
Ricky T2 years ago

“Principles before profit: we’re removing toy orcas from our collection…because orcas are too big for bathtubs”...

...brilliant, love the advert!

Nils Anders Lunde
PlsNoMessage se2 years ago


Maureen King
Maureen King2 years ago

I'm impressed by the comments made by Steven Dunn,CEO of Munchkin.
As a father of two,believe me the best thing you will ever do for them is to (always) lead by example.
Where I live (East Coast of Australia) we are very fortunate that we have areas where you can go on Dolphin Cruises all year.Whale watching cruises at certain times of the year when they are migrating up North.
There are laws regulating behaviour and proximity to these animals.
Dolphins always follow the boats of their own accord.Of course there's no feeding them and the only interaction is observation . Have been on several of these cruises and they never fail to enthrall onlookers.same with the whales.
There's something about observing animals in their own environment,doing what they do naturally that can't be replicated.
I've NEVER been to Sea World, did I miss something ?.(I doubt it.)

Muff-Anne Muff-Anne York-

Way to go Munchkin:) Petition signed!

Terri S.
Terri S2 years ago

Great job, Munchkin!! Love the ad!!

Fi T.
Past Member 2 years ago

Treasure each life

Rosemary Rannes

Ditto to everyone... our Buddha Beings are given renewed hope here.