With Growing Consumer Demand, ‘Beyond Meat’ Gears Up to Triple Production

When your plant-based meat replacement product is flying off the shelves across the United States and Canada, you know a positive change is underway.

And that’s exactly what’s happening with the plant-based Beyond Burger. Chances are that you won’t even be able to find a package on your local grocery store’s shelves.

Produced by Beyond Meat, the Beyond Burger is popular in a way few new plant-based food products have ever been.

Still a privately held company, Beyond Meat’s high-powered investors include Bill Gates, Twitter co-founders Biz Stone and Evan Williams, Leonardo DiCaprio, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, the Humane Society of the United States and Tyson Foods.

Unlike a similarly well-loved product — the Impossible Burger made by Impossible Foods – the Beyond Burger has been available for purchase in many national grocery store chains for some time now. At restaurants like TGI Fridays, BurgerFi and Veggie Grill, the Beyond Burger is listed permanently on the menu. Lately, though, U.S. consumers can’t find the Beyond Burger in any of these locations.

Photo credit: Beyond Meat

Photo Credit: Beyond Meat

It’s the same story with Beyond Meat’s newest offering, Beyond Sausage, which is currently offered only by Whole Foods. The store can hardly keep it on the shelves due to such high demand.

And the shortage isn’t limited to the United States. In Canada, the situation is much the same. Canadian A&W restaurants added the Beyond Burger to their menus on July 9, 2018. Within a week, the entire country faced a shortage because this menu item proved to be astoundingly popular.

Many A&Ws have posted signs like this one:

We are out of Beyond Burgers. Due to a Canada-wide shortage and the extreme popularity of [the patty] we have run out. Many stores may still have them. We will continue serving them as we can get more. Thank you for making our new burger a success.

What’s Beyond Meat to do if it can’t keep shelves stocked? The company is opening a brand new production facility to handle the explosion of orders.

Beyond Meat’s new plant will open in Columbia, Missouri, creating more than 250 new jobs. The facility will triple the company’s current production capacity. With features like high efficiency lighting and reduced-consumption water recirculation systems, the plant will settle in to its new home as a state-of-the-art facility.

Photo credit: Beyond Meat

Photo Credit: Beyond Meat

“Our expanded 100,000 square foot manufacturing footprint will provide the scale we need to service our rapidly growing retail, foodservice and international customer base,” announced Beyond Meat COO and CFO Mark Nelson.

Whether you enjoy faux meats or not, you’ll have to admit that the incredible popularity of Beyond Meat and other products like the Impossible Burger is great news for cows raised for beef.

As more and more of us realize that we can have a fabulous burger or sausage without having to slaughter any animals or decimate the environment, people’s habits will change. We will inevitably move away from animal-based meat.

There are a number of excellent reasons to make the change to plant-based burgers:

Choose any one of these reasons, or choose them all. It doesn’t matter, so long as you make the switch. The amazing success of plant-based meats is just one more indication that a fundamental and welcome change is underway.

Photo Credit: Matias Rengel/Unsplash

96 comments

Carole R
Carole R12 days ago

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hELEN h
hELEN hEARFIELD28 days ago

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Amanda M
Amanda M1 months ago

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Amanda M
Amanda M1 months ago

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Amanda M
Amanda M1 months ago

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Amanda M
Amanda M1 months ago

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Winn A
Winn Adams1 months ago

Noted

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Tania N
Tania N1 months ago

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Tania N
Tania N1 months ago

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Tania N
Tania N1 months ago

Thanks for sharing

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