Boxed Water: Better?

The next disposable alternative to bottled water has hit our shelves in the form of boxed water. As of this writing, I have found three companies manufacturing and selling boxed water, and the question I find myself asking is not so much if these companies technically run a green or sustainable operation; but if any company which produces a disposable product, especially one that encases what is free, accessible and often better for you from your own tap, can be labeled as sustainable. That question is often followed by the larger question of why and how did we become a society dependent upon, and demanding of, a constant stream of “convenience-giving” and “time-saving” products that so often do neither?

Who’s In The Game:

  • Boxed Water Is Better
  • How They’re Playing:

    AQUA2GO is based in Louisiana and is the brainchild of a mother who, “…in an effort to find a creative way to encourage her daughter to choose water over juice, she thought of putting water in a juice box”. AQUA2GO uses Tetra Pak packaging (most of your boxed foods do) which is made of polyethylene (a petroleum product), paper from trees (not recycled, but from forests – sustainable though they may be) and aluminum. For detailed information about this type of packing, see Tetra Pak’s environment page.

    Boxed Water Is Better is based in Michigan and their boxes are filled with Michigan water. They ship within Michigan and to CA, FL, GA, OH, AND WI. BWIS doesn’t state where they get their boxes (it’s likely Tetra Pak) but they do state that, “about 76% of the box is from…trees [which] come from certified, well managed forests.” They don’t state that they are FSC certified forests, and it’s still the same problem as using virgin wood versus recycled paper. They want to give 10% of profits back to both water preservation and forest preservation foundations, but state that since they are a new company, they have yet to turn a profit, and as such, have yet to give back.

    ICEBOX is based in Norway and they, “have warehouses throughout the US [where they] ship the product directly into ports on both coasts.” They are also distributed through They claim their carbon footprint is, “only 24% of the carbon footprint of a comparable plastic bottle”.

    I have pretty strong feelings about plastic water bottles and so I find myself with mixed feelings about boxed water. On the one hand, I feel like it’s another marketing ploy to get consumers to buy something they don’t need, in an effort to keep themselves and their families healthy, while feeling like they are being better eco-citizens by not buying plastic bottled water; and I’d like to see new companies making products we actually need and using all those resources: manpower, brainpower, coal power, hydro power and marketing power, to make something recycled or to somehow otherwise actually help the planet, rather than making another disposable product, especially one we can get at our kitchen sink. On the other hand, if I had the choice between never again seeing another plastic bottle and instead seeing only boxed liquids (without the choice of neither) I think I’d go with boxed.

    What do you think?

    -Jocelyn Broyles


    Kim C.
    Kim C.6 years ago

    Hi Lika S,
    24 bottle of water at $1.99 if that is 24 litres you are referring to, then it works out to be 0.083 per litre-but are you drinking alkaline water? Hexagon hydrogen alkaline water filter costs USD350 for 6000 litres works out to be 0.058per litre. Have you considered what the bottles are doing to the landfill?

    Consider alkaline water at my code NZ011049

    Distilled, reverse osmosis, spring, bottled, tap and mineral are all water. But not all water are the same.

    Ionized water is hexagonally shaped (like a snowflake)and considered to be the healthiest water in the world to drink.

    Ionized water is structured water with hydrogen bonding.

    Ionized water is living water.

    Ionized water is the only water that has a low surface tension which allows for greater absorption of water and nutrients into the body.

    Ionized water has a very alkaline pH. Alkaline water removes acidosis from the body, the environment in which all diseases dwell, as well as the cause of most diseases.

    Ionized water oxygenates the body via an increase in the Oxygen/ Hydrogen angle. All other water is void of this benefit

    Ionized water removes damaging free-radicals from your body more efficiently than consuming bottles of vitamin C!

    Ionized water oxygenates your body more effectively than any other ‘oxygen' therapy.

    Ionized water can flush toxins and poisons out of your body better and with considerably less negative effects than any other

    Lika S.
    Lika P6 years ago

    If the filter systems were more affordable, it wouldn't be so bad. Some of those cost buku bucks, where a 24 pack of bottled water is $1.99 - when you're poor, you do the math, you get what is affordable. Thing is, it's sad living right next to Lake Michigan, and my water tastes like bleach. When it's not bleach, I can taste the other chemicals and hard water from the pipes. I can't drink it.

    yet the springs in Japan, high in the mountains, it's the purest best water I've tasted in my life. And it's naturally cold.

    Klaus P.
    Klaus Peters6 years ago

    Never ever have I used bottled or boxed water in my life and never will, tap water is good enougth for me. If I want to take drinking water with me I use glass beerbottles, the old German type using hinged ceramic tops. They are still available from certain German and Dutch breweries. Enjoy the beer and reuse the bottle for your water needs, it will last for years.

    Grant Feltis
    Grant Feltis6 years ago

    I use to deliver a lot of medical supplies to low-income clinics and one of the most wasteful things I saw was gallons of water that I had to deliver in cardboard boxes. Really? They didn't have enough flue shots, but I am bringing them hundreds of pounds of water each week despite the fact I know the tap water is perfectly good because I had filled up my own water bottle many times at their facility.

    We need better filter systems, not more products to turn a basic requirement into a product.

    Kim C.
    Kim C.6 years ago

    Don't compromise your health, Hexagon Alkaline Hydrogen Water Filter system can be purchase online use my code NZ011049 as introducer

    Kim C.
    Kim C.6 years ago

    As a result of industrial pollution, tap water collect all kinds of toxins such as lead, mercury, pesticides, industrial solvents, arsenic, nitrate and estrogen mimics (endocrine disrupters) on its way.

    Hundreds of toxins have been detected in our drinking water. The water authorities can not remove all these as it would be far too expensive. There is not a water system in the world that has the time, manpower, money or capability to check for all the dangerous pollutants now being found in our water supplies. It would be an impossible task.

    Water authorities also deliberately add poisons to the water to kill germs and allegedly to protect children's teeth! Fluoride is a toxic by product.

    Most drinking water is chlorinated. It has been known for over 25 years now that chlorine has direct links to some very serious health problems. Chlorinated water contains cancer-causing compounds called trihalomethanes. Studies by the National Cancer Institute have shown that drinking chlorinated water can double your risk of developing bladder cancer and have linked it to increased rates of colon, rectal cancer and heart disease.

    With the level of toxins in our drinking water, I think that it is essential to install a water purification system that purifies our drinking water at point of use.

    My family use cosway Hexagon Alkaline Hydrogen Water Filter system. Normal is USD580 but special for new member USD350. To join as member, use my code NZ011049 as introducer, go

    gerlinde p.
    gerlinde p6 years ago

    thankfully our waterquality is good so only tapwater for me. otherwise i would buy a filter.

    Annemarie W.
    Annemarie L6 years ago

    I agree with your thoughts.

    Jailene Santana
    Past Member 6 years ago

    It's good that this is being investigated, just in case it's sustainability yield is negative, it's best to nip in bud. Otherwise, I hope they keep up the good work.

    Laura M.
    Past Member 6 years ago

    i think we're all in agreement here: a filter is a better investment that packaged water, no matter what.