Ethical Fashion Cleans Up Pollution (with video)

Can “design thinking” imbue a wide spectrum of solutions to help clean up pollution problems? Conscious designers in the fashion world are connecting the dots between design, the environment and our health.

According to an article in the Ecologist, the London College of Fashion unveiled a dress that can purify polluted air through a chemical reaction on the surface of the fabric. Considered to be “ethical fashion,” the concept of using textiles to absorb pollution and clean the air you breathe seems to be attracting much interest – Eco-detergent brand Ecover is involved in the project.

Ethical fashion, widely defined as clothes with a reduced environmental impact, has now gone a step further in introducing fabric that, it is claimed, actually reverses the environmental impact of air pollution. ~ Ecologist

The dress was created by Catalytic Clothing. They claim the dress can reverse the environmental impact of air pollution.

“Exposure to airborne pollutants presents a risk to human health and also has a detrimental effect on ecosystems and vegetation…The widespread introduction of Catalytic Clothing would dramatically reduce the level of airborne pollutants, thereby improving the quality of life for all members of society.” ~ Catalytic Clothing

Check out this video featuring a model wearing an air purifying dress – background track by Radiohead.

(Fe) Catalytic Clothing from Protein® on Vimeo.

Curious about a car that removes ozone, walls that breathe, buildings that eat smog and how communities are reducing air pollution?
Read: Clean Air Design: 5 Cool Picks

Credit: Catalytic Clothing


Elaine A.
Elaine Al Meqdad5 years ago

Interesting article!

KS Goh
KS Goh6 years ago

Thanks for the article.

Stephan R.
Stephan Reisig6 years ago

This might bè an excellent idea for children who are suffering from ASTMA. I right away start thinking about pyjama's, bedlinnen, wallpaper (wallcloth ), tapestry, curtains, etc !!!

Hugh Mcintyre
Hugh Mcintyre6 years ago

interesting, thanks

Deborah Gregg
Deborah Gregg6 years ago

Oh my! Does it attract pollution? I wonder if we won't find out down the road that this was somehow dangerous for our health. I think its so amazing that they can do this.....but should they?

Andreas Haase
Andreas Haase6 years ago


Monica D.
Monica D6 years ago

Interesting. The world needs more sustainable products.

Camila K.
Kamila A6 years ago

I don't know; anything that is about "fashion" is suspect to me, being from egoic desire to look appealing. I wish it wasn't such a big industry.

Regina P.
Regina P6 years ago

thanks for the article

Brenda Towers
Brenda Towers6 years ago