Greenpeace Ad Stars Homeless Polar Bear

By Crystal Wiltshire, Ecorazzi

Watching a stranded animal scrounge and starve is enough to pull at anyone’s heart strings. That is the imagery behind a powerful new Greenpeace video starring a homeless polar bear wandering the streets of London.

The clip, featuring music from Radiohead and a voiceover by actor Jude Law, encourages individuals to join Greenpeace’s campaign to “Save the Arctic” and help polar bears before they become homeless.

The need to protect the natural resources in the Arctic region has come under close watch in recent months as many major oil companies have continued to show an interest in exploring their options. With already record low levels of sea ice occurring, this could mean an even faster depletion of the polar bear’s habitat, leading to an increase in cannibalism within the species and threatening their existence.

Radiohead’s lead singer, Thom Yorke, stated, ”We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That’s why I’m backing this campaign.”

Jude Law and Radiohead are adding their names to a host of other celebrities have taken up the cause protecting the Arctic. Jason Mraz recently spoke out after visiting the region early this year and Edward Norton was very vocal at the recent Rio+ 20 Earth Summit about the need for biodiversity protection.

Image Credit: Greenpeace


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Aud Nordby
Aud nordby4 years ago

poor bear

Shawna Sitter
Shawna S4 years ago

I've seen this advertisement on television. It had a tremendous impact. It made me reflect on all the species being bumped out of their habitats because of our ignorance and greed.
Thanks for sharing :")

Emma Stone
Emma Stone4 years ago


Lauren Weinstock
Lauren Weinstock4 years ago

Very moving.

Teresa Wlosowicz
Teresa W4 years ago

Poor bear!

Elisabeth T.
Elisabeth T4 years ago

Very sad...

Duane B.
.5 years ago

Thank you for sharing.

No Politics H.
Past Member 5 years ago

What have we done!?

Judith Howard
Judith Howard5 years ago

What a powerful ad! Got to my heart strings.

Vanessa Wolfe
Vanessa Wolfe5 years ago

It is going to take something castastrophic to stop this relentless hunger for fossell fuels and greed.