Kraft Mac & Cheese Plans to Drop Artificial Ingredients

Kraft has recently announced that it will no longer use synthetic colors and artificial preservatives to create that familiar neon orange hue of its original mac & cheese. By January 2016, Kraft will have removed all artificial preservatives and colors — including Yellow 5 and Yellow 6 — from its line of mac and cheese products.

Artificial colorings have long been suspected of exacerbating hyperactivity and behavioral disorders in children, and the demand for more natural products has steadily grown over the years. While Kraft Mac & Cheese is still by no means a ‘health food,’ the healthful change will impact families all over the country who rely on the product as an easy, go-to meal for their kids.

After attaining a hotly contested ‘Kids Eat Right’ label from the Academy of Nutrition and Dietetics for their uber processed American “cheese” singles, this may be a move to further clean up the company’s image and allure in the eyes of the health conscious.

So what will replace the radioactive glow? Kraft claims it will use spices like turmeric, paprika, and annatto to replicate their signature look and taste. This comes at a time of increased consumer demand for more natural products, and perhaps will allow Kraft to compete with popular Annie’s Homegrown products, which already lack artificial ingredients. In fact, they have even released a line of organic grass-fed mac & cheese to keep up with the growing demand among consumers for grass-fed dairy.

While Kraft may be a long way from using solely organic, sustainable ingredients in its products, the removal of artificial ingredients is certainly a step in the right direction. What do you think? Do Kraft’s changes make their products more appealing to you as a consumer? Do you think it will encourage other companies to follow suit?

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W. C
W. C27 days ago


William C
William C27 days ago

Thank you.

Ahmed R.
Past Member 1 years ago

Good to know this. I love Kraft cheese!

Sarah Hill
Sarah Hill2 years ago

Good news!

Siyus Copetallus
Siyus Copetallus2 years ago

Thank you for sharing.

Past Member 2 years ago


Erika M.
Erika M2 years ago

While I will never eat their mac & cheese, I applaud their efforts and hope they will spread to their numerous other products.

The J.
Vikram S2 years ago

Thanks for sharing.

Elena Poensgen
Elena Poensgen2 years ago

Thank you

Nimue Pendragon
Nimue Michelle P2 years ago

Never eaten it, but good show that Kraft is finally going to do the right thing :)