Non-Toxic Toothpaste

While I have used and loved Tom’s of Maine for years now, it was recently pointed out to me that Tom’s uses sodium lauryl sulfate in their toothpaste. It was also recently pointed out that sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are either palm oil or coconut derivatives. If you missed my article on palm oil and the truly awful ramifications of this industry – on the shrinking rain forests and on the helpless orangutans and other animals that call those forests home (orangutans are actually killed by hand if they don’t die in the clear cutting and burning of rainforest to plant palm trees) – check it out. All this pointing got me thinking I should find out which toothpastes I can feel good about buying.

Other than the potential destruction to orangutans, SLS is considered to be toxic, and according to the, “Although SLES is somewhat less irritating than Sodium Lauryl Sulfate, it cannot be metabolised by the liver and its effects are therefore much longer-lasting.

“A report published in the Journal of The American College of Toxicology in 1983 showed that concentrations as low as 0.5% could cause irritation and concentrations of 10-30% caused skin corrosion and severe irritation. National Institutes of Health “Household Products Directory” of chemical ingredients lists over 80 products that contain sodium lauryl sulfate. Some soaps have concentrations of up to 30%, which the ACT report called “highly irritating and dangerous”. [1]

As I already knew, Tom’s of Maine is a great company that has set the bar in many respects of sustainability, naturally sourced ingredients, recycled packaging and social and environmental stewardship, and they do offer a toothpaste without SLS, so they made my list of non-toxic toothpaste options:

1. Herbal Choice Natural Tooth Gels – this brand is my favorite for its short and simple list of ingredients in its Cinnamon and Baking Soda flavor (though all flavors have similarly short ingredient lists): Purified Water (pure water), Calcium Carbonate (a natural mineral tooth polish), Cinnamon (organic), Tea Tree (organic), Lavender (organic), Guar Gum (natural plant gum) & Baking Soda (natural mineral).

2. Tom’s of Maine “Clean and Gentle” thoothpaste

3. Jason natural toothpastes

4. Weleda salt toothpaste

5. Organique by Himalay Neem-Pomegranet toothpaste

I also want to try making my own, of course, and figured it would include baking soda, peppermint or other minty-type oil, and something else – turns out the something else is coconut oil or glycerin. Here is a great recipe for all natural, SLS-free toothpaste, via

Another option all together is the new “THIS toothbrush” product inspired by a design student’s master’s project. It’s a natural twig that has bristles encased in an outer bark.

I’m going to make my own, try Herbal Choice and even pick up a THIS, just to see which I like best.

Happy Brushing!

- Jocelyn Broyles


[1] “Sodium Lauryl Sulfate (SLS ) and Sodium Laureth Sulfate (SLES). The Killers in your bathroom?” on

Headline image © Jonathan LaRocca


Drwilmar S.
Drwilmar S.1 years ago

I don’t waste my free time that’s why I read the informative things when I got this blog I really enjoyed reading this. dental emergency

Katie W.
Katie W.2 years ago

Ava Anderson toothpaste also has no harmful ingredients. I recently joined this company after feeling betrayed by all the "healthy" personal products I was buying for our household. After really researching most had toxic ingredients in it :( This is why I joined Ava Anderson..check out my website to see the toothpastes and other awesome products!

Julia Oleynik
Julia Oleynik3 years ago

Thank You for sharing:)

Elisabeth T.
Elisabeth T4 years ago

Years ago my gums always peeled. The hygienist asked me if my toothpaste has SLS in it, which at that time was a cement cleaner. I switched to a non SLS toothpaste and never had peeling gums again. Now I'm very careful to read what is in my toothpaste and mouth wash. Want to know what each ingredient is.

Summerannie Moon
Summerannie M4 years ago

This is what I ve been using for more than a decade now and its great and works!

Summerannie Moon
Summerannie M4 years ago

I use a healthy toothpaste n read all the ingredients before buying.

Marty T.
Marty Tribble4 years ago

Tom's of Maine is NOT non-toxic. Amazing that we are putting cancer-causing ingredients right in our mouths and it is LEGAL. It is terrifying to think of the unknowing damage I have done to my body early in life from lack of knowledge. I just recently read the labels on my Toms of Maine toothpaste (stocked at WHOLE FOODS) and stopped buying them, they have poison warnings. READ ALL YOUR LABELS. Don't trust anyone to inform you of the dangers, you must do the research yourself. Stop marching for the cure and take matters into your own hands. Big pharm and the medical industry don't want you well...then they won't have customers. What will it take for us to GET THIS?

Emelie Hangsel
Past Member 4 years ago

Don't forget Kingfisher! :-)

Brother Bernardine FHC

What is a good alternative to Steradent active plus denture paste. As we are seeking a toothpaste without fluoride and sodium lauryl sulphate.?

Maxwell V.
Maxwell V4 years ago

don't swallow