Pepsi Unveils a Weight-Loss… Soda!


When you think about losing weight, drinking soda pop isn’t exactly the first thing that comes to mind. In fact, it’s probably way up there with fast food cheeseburgers and doughnuts as things not to eat when you’re dieting. But Pepsico is set to change all that — and no, it’s not another diet soda!

“Pepsi Special,” released today in Japan, contains a dietary fiber that its distributor claims will reduce the body’s ability to absorb fat. Pepsi and its distributor, Suntory International, are marketing the soda to health-conscious men over the age of 30. Pepsi isn’t even the first company in Japan to market a fat-burning soda — Kirin, who may be better known for their beer, released a soda with similar claims earlier this year.

But let’s get down to the facts here: does this stuff actually burn fat? Well, yes, sort of, technically.  Dietary fibers, like the dextrin contained in Pepsi Special,  do sometimes prevent small amounts of fat from being absorbed, but the amount is so small that it’s not likely to make a difference.

For now, the drink is only for sale  in Japan. But will it cross the pond and make it to the shelves of American grocery stores? Probably not. As NBC News notes, the United States Food and Drug Administration (FDA) does not allow foods like candy and soda to have fortified nutrients, like the dextrin in Pepsi Special.

So, all of this begs the question: what’s next in ridiculous ‘diet’ foods? Give us your most creative ideas in the comments!

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William C
William C2 years ago


W. C
W. C2 years ago

Thank you.

Peggy P
Peggy Peters2 years ago

I thought all soda was bad, diet or otherwise. ????

Jenniferlawranc J.
Past Member 4 years ago

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Rock S.
Rock S.5 years ago

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Past Member 5 years ago

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Chinmayee Jog
Chinmayee Jog5 years ago

Perhaps Pepsi should also unveil the fact that their soda can be used to successfully clean toilets, rusty old coins, and dissolve dog teeth...don't get me wrong, the stuff tastes great but it's pretty filthy for the body!

Melania Padilla
Melania Padilla6 years ago

Ja ridiculous

Gabriel Reichler
Gabriel R6 years ago

Weird. Probably very unhealthy

katarzyna phillips

i don't know of any ridiculous 'diet' foods, only the myths such as eating celery causes you to burn more calories, does that count?