Shelter Sells Older Cats Like Used Cars

On the tail end of kitten season, older cats in shelters often find themselves waiting and waiting… and then waiting some more to be adopted, as it is hard to compete with pint-sized cuteness. The Calgary Humane Society in Canada thus decided a new tactic was needed to highlight the charm and adoptability of the older cats in their care, so they pitched the cats like used-car-lot salesmen do with pre-owned cars:

“CATS! CATS! CATS!  Used Cats for Sale! Low mileage, good condition!”

“Quality pre-owned felines!  Ready to walk off the lot with you!”

“Boasting a top speed of 30 miles per hour, this sporty little number is ready to race right into your heart!”

“This Saturday and this Saturday only, come on down!”

Before thinking it unkind to peddle cats with the same dodgy tactics employed by used-car salesmen, watch the video and you will likely be charmed, as a I was, by both the over-the-top mustachioed salesman in the cheesy suit and all of the pre-owned cats he was hawking.

Plus, it apparently, worked. The Calgary Humane Society delightfully reported that 34 animals were adopted during their Saturday event,and 106 found new homes the week leading up to the adoption event when the YouTube video was released.  Of course, it helps that they were all certified pre-owned.

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129 comments

Siyus Copetallus
Siyus Copetallus3 years ago

Thank you for sharing!

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mari s.
Mari S3 years ago

Older cats .... meaning, cats who are no longer kittens, are the best ... I have several cats -- some from kitten-hood == others I took in at maturity === you don't lose anything either way ====== whether you adopt kittens or adopt older cats, you still get really cool animals === age truly doesn't matter much when it comes to cats ===== (your vet, of course, has a different opinion but his/her point of view is from a different perspective).

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Joanna M.
Joanna M3 years ago

Pledge to adopt a rescue animal...so many dogs and cats need a second chance!

http://www.thepetitionsite.com/976/662/349/adopt-a-rescue-animal

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Janis K.
Janis K3 years ago

Thanks for sharing.

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Janis K.
Janis K3 years ago

Thanks for sharing.

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Jonathan Harper
Jonathan Harper3 years ago

ty

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Sarah Hill
Sarah Hill3 years ago

Good marketing.

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Jennifer H.
Jennifer H3 years ago

I actually thought it was a good video. I never would have thought of certified pre-owned! I think it was a good idea. Thanks for sharing.

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Jim Ven
Jim Ven3 years ago

thanks for the article.

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Judy W.
Judy W3 years ago

This is just an attention getting marketing tool. If this shelter is good they are still checking out adopters. My local shelter has free senior days every so often and they are always successful. Sometimes the people come in for a free senior and fall in love with a kitten. For every cat that gets adopted there is a space for another cat. This can be critical for kill shelters. There is also low cost spays and neuters and free spay/neuter days for low income towns especially for pittbulls. Things are getting better.


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