This App Helps You Shop for Clean, Nontoxic Beauty Products

Clean beauty is definitely having a moment. Even Sephora, one of the country’s largest beauty retailers, now has a filter for “clean” ingredients. However, experts’ definition of “clean” can vary significantly, and greenwashing — the practice of claiming that a product is “natural,” despite the product containing ingredients that some experts view as toxic — is proliferating.

A new app called Think Dirty helps you distinguish between clean and toxic (and greenwashed) by giving you exactly the information you need to decide whether or not a product is harmful. It’s a fantastic app that has gained a cult following in recent months, and its usefulness continues to grow as it verifies new beauty brands. Here’s what you need to know.

How it Works

Think dirty verifies brands as being clean, rating their safety on a scale from 0 (100% natural, in the truest sense of the word) to 10 (harmful, with known toxic ingredients present). It may sound like a familiar concept: In some ways, it’s similar to the Environmental Working Group’s database of products. However, the Think Dirty app comes with you wherever you go, and was created by beauty product lovers, for beauty product lovers. Founder and CEO Lily Tse had the idea for the app when she was searching for clean beauty products in light of a familial history with breast cancer.

There’s more, too. Think Dirty isn’t just an app: It’s a beauty subscription box! If you have thought of signing up for a subscription box but paused because of the potential for receiving toxic ingredient-based beauty products, this service will be your answer. The monthly box comes packed with products from verified clean brands, including industry leaders like 100% Pure, Biossance, Province Apothecary, David’s and Mad Hippie.

What Determines “Clean?”

With all that said, you’re probably wondering how Think Dirty’s safety scale works. The numbers assigned to each product are based on the presence of ingredients known to cause cancer, reproductive toxicity (in other words, hormone disruptors), and allergenic responses. Each product receives a rating that is no lower than the highest rating of any particular ingredient. All of this is determined by third-party testing, giving you peace of mind that each rating is decided upon fairly. Now that’s a beautiful thing!

Related Stories:

35 comments

Marie W
Marie W3 months ago

Thank you for sharing

SEND
Peggy B
Peggy B8 months ago

Good to know.

SEND
hELEN h
hELEN hEARFIELD8 months ago

tyfs

SEND
Elizabeth M
Past Member 9 months ago

many thanks

SEND
Alexandra Richards
Alexandra Richards10 months ago

Thank you.

SEND
Renata B
Renata B10 months ago

In the UK we have Naturewatch: they publish a booklet with all the companies. No need of apps. Thank you.

SEND
Lesa D
Past Member 10 months ago

thank you Maggie...

SEND
Sandra Vito
Sandra Vito10 months ago

Thanks

SEND
Sandra Vito
Sandra Vito10 months ago

Thanks

SEND
Chad Anderson
Chad A10 months ago

Thank you.

SEND