Wholly Guacamole Honors Children of Armed Forces for National Guacamole Day

By Sarah Shultz for Diets in Review

September 16 was National Guacamole Day, an event proudly celebrated by the makers of Wholly Guacamole products. This year, instead of giving coupons to their loyal customers, the company decided to do something different. They’re teaming up with Brad Meltzer, author and creator of the Ordinary People Change the World campaign, and the National Military Family Association, to help send children of service men and women to summer camp.

“The concept that ordinary people can change the world is so simple and so true. We had the idea to take this concept and use this occasion as a day for our company to give back. These spouses and kids are true heroes, and we want to thank them,” said Tracey Altman, vice president of marketing for Wholly Guacamole, in a press release.

To accomplish this, Meltzer designed a t-shirt specifically for this cause. One hundred percent of the proceeds from each $10 t-shirt goes to Operation Purple, a program of the National Military Family Association that sends military children to summer camp for free.

Wholly Guacamole’s goal is to raise $50,000 – enough to send 100 children to camp. The shirts have a picture of two soldiers planting an American flag with the words “Ordinary People Change the World” underneath. You can buy one or donate to Operation Purple ateatwholly.com.

Meltzer has written several bestselling thriller novels, but he crossed over to non-fiction when his son was born, writing “Heroes for My Son” and following it up two years later with “Heroes for My Daughter.” He then started the Ordinary People Change the World clothing line with the same theme in mind of giving his kids real-life heroes to believe in. One shirt has a cartoon drawing of Amelia Earhart with the words “I am Amelia Earhart” and states “I know no bounds” on the back. Similar designs highlight heroes like Abraham Lincoln and Muhammad Ali.

“Ordinary People Change the World was created because I wanted more than sports figures and movie stars to be influencers in my kids’ lives. I wanted to show them real heroes so they could be inspired,” Meltzer said in a press release. “Teaming up with the folks at the Wholly Guacamole brand is a great way to show little kids that they do matter and you don’t have to wear a cape to be a super hero.”

Wholly Guacamole produces eight varieties of guacamole, salsa, and packages of pure avocado using only natural ingredients with no fillers, additives, or artificial flavoring. Their 100-calorie packs are easy to throw in to lunch boxes for both kids and adults and all of their guacamoles can be frozen. Avocados contain 20 vitamins, minerals, and phytonutrients and are rich in heart-healthy monounsaturated fat.

When you donate to Wholly Guacamole’s cause, you get a coupon for one of their products and can support their mission for natural, healthy products. More importantly, you can share the message that ordinary people can change the world while sending a deserving military service person’s child to summer camp.

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Jane H.
Jane H4 years ago

I buy Wholly" lots and love it--the plain kind

Teresa Wlosowicz
Teresa W5 years ago

good idea

Pamela Brown
Pamela Brown5 years ago


Heidi H.
Past Member 5 years ago

What a good idea.

Marie W.
Marie W5 years ago


Sandi C.
Sandi C5 years ago


Malgorzata Zmuda
Malgorzata Z5 years ago

Nigdy nie jadłam guacamole, u nas jest nieznane, ale poszukam przepisu i spróbuję.

a             y m.
g d c5 years ago


Duane B.
.5 years ago

Thank you for sharing.

Brian M.
Past Member 5 years ago

Life is really hard for military dependents. Anything that can help them is a blessing.