World Wildlife Fund’s Food Story Campaign to End Hunger

By Dana Shultz for

Every little bit counts, even when it comes to large-scale issues like world hunger. And that’s the attitude the World Wildlife Fund (WWF) hopes to promote.

This month, the UK-based organization – which has been around since 1961, protecting our environment – launched a new project called the “Food Story Campaign,” which is being carried out via an online visual storybook that seeks to spread the message about world hunger and how the food we eat affects the environment.

The WWF’s website states that “If we want to keep our world brilliant, we have to change how and what we eat.” And they’re aiming this message directly at the UK government in hopes that they’ll take initiative on the cause.

As those who visit the Food Story Campaign will learn, some of the biggest issues the WWF hopes to bring to the government and the world’s attention are that the way we produce the animals we eat causes 30 percent of the loss of our natural world; 30 percent of UK greenhouse gas emissions come from the food we eat; 40 percent of all food grown worldwide is wasted; and that 1.5 billion people worldwide eat too much while a billion go hungry.

The WWF estimates that there’s already currently enough food to feed the world, but that we just need to rethink our approach to food if we want to create a healthy future for people and the planet.

More specifically, the WWF is calling the UK government to create a comprehensive food strategy, and they’re asking a lot of people to get involved – including health departments, environmental groups, people with cultural influence, and large and small business. But the department they see most fit to drive this strategy is the DEFRA – the UK’s Department for Environment, Food and Rural Affairs.

But don’t worry! There’s something you can do, too. One of the things the WWF is encouraging supporters to do is participate in their Earth Hour, which takes place the last Saturday in March. During this hour, the WWF asks people to take various actions in an effort to protect our natural world.

In 2011, it was to turn off the lights for an hour. And they had a great result with a reported 135 countries worldwide joining in to shut down power in such places as the Eiffel Tower in Paris, Times Square in New York City, and Rio de Janeiro’s Christ the Redeemer Statue in Brazil.

This year, the WWF is encouraging people to hold “sustainable” candle-lit dinners that follow their “Livewell” criteria, which can be found here. There’s even a panel of celebrity chefs that will be providing recipes to inspire people’s Earth Hour menus. Sounds like an easy way to help a great cause.

For more information on the campaign and other causes the organization supports, visit the WWF’s website.

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Jacobo Van
jacobo Van5 years ago

Kudos to the few involved and to the many soon to embrace this effort. Corporations need to continue stepping up to make inroads where possible Last chance to get it right in time may be seen in plans of Ethiopia or Haiti. God bless

.5 years ago

Why would someone choose to be vegan? To help end world hunger for one! Here are two uplifting videos to help everyone understand why so many people are making this life affirming choice: and

Chinmayee Jog
Chinmayee Jog5 years ago

It's good to see such a great organisation now tackling world hunger, thanks for sharing!

Sandi C.
Sandi C5 years ago


Richelle Rausch
Richelle Rausch5 years ago

No one should go hungry. So many wonderful thoughts here...

Deirdre B.
Deirdre Boyne5 years ago

This is very true. We can make a change......

Vicky Pitchford
Vicky P5 years ago

that's great

Mandi A.
Amanda A5 years ago

1.5 billion eat way too much, while the rest starve. What a sick sad world

Harsha Vardhana R
Harsha Vardhana5 years ago

Prevention of wastage goes a long way. If one looks at own food habits, some have wastage more than 50% of what he/she takes.

Mary Beth M.
MaryBeth M5 years ago

Fairness, equality, distribution, sharing, less greed and waste, treating one another with respect, and feeling responsible for those we share this planet with... these would go a long way to ending problems.