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India: Celebrities And Brand Ambassadors Will Be Held Accountable For The Brand They Endorse


Business  (tags: India, Confederation Of All India Traders (CAIT, consumer protection act, consumer protection, advertising )

Evelyn
- 1055 days ago - thelogicalindian.com
If the act becomes a law in the coming monsoon session, endorsements will never be the same. Now celebrities will be held accountable for any advertisement that is found misleading, since brand ambassadors influence consumer choice. Good point!



   

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Comments

Evelyn B (63)
Saturday July 2, 2016, 5:24 am
I like it!
I'd like to see this everywhere! Kudos, India!

No more "it was just a job" - they SHOULD take responsibility for what they help sell!
 

Darren Woolsey (218)
Saturday July 2, 2016, 5:31 am
Yes. Celebrities have the attention of the Press/Media and the public who put them there. They have a responsibility to act with a little care and attention. . . . unless they're merely self-seeking attention seekers.

Brands ought to be a little more aware these days, that adverse publicity can sometimes make OR break them.
 

Peggy B (43)
Saturday July 2, 2016, 6:17 am
Excellent. Let's hope other countries follow.
 

Dawnie W (250)
Saturday July 2, 2016, 7:51 am
❤️ :-) Okay❤️
❤️ Thanking you kindly for sharing this information❤️
💕💛ღ❤️Ƹ̵̡Ӝ̵̨̄Ʒ💕♥L💜ve, Hugs and Peace go with you all♥💕Ƹ̵̡Ӝ̵̨̄Ʒ❤️ღ
 

Janet B (0)
Saturday July 2, 2016, 1:01 pm
Thanks
 

Birgit W (160)
Saturday July 2, 2016, 1:53 pm
Thanks.
 

Lois Jordan (63)
Saturday July 2, 2016, 3:24 pm
Noted. Thanks, Evelyn.
Really good to see this. I hope as others do that this will spread to America as well as other countries.
 

Colleen L (3)
Saturday July 2, 2016, 11:34 pm
Good. They should be. Thanks Evelyn
 

Past Member (0)
Sunday July 3, 2016, 6:11 am
Action speaks louder than words
 

pam w (139)
Sunday July 3, 2016, 10:48 am
Good idea...
 

Lenore K (0)
Sunday July 3, 2016, 12:26 pm
ty
 

Winn A (179)
Sunday July 3, 2016, 1:02 pm
Good
 

Janet B (0)
Sunday July 3, 2016, 2:06 pm
Thanks
 

Sheila D (28)
Sunday July 3, 2016, 3:28 pm
This is something that should extend around the world, especially in the US. I'm tired of seeing celebrities selling things that are substandard. Thanks for the post, Evelyn.
 

Eleonora Oldani (37)
Monday July 4, 2016, 3:51 am

Great news, Evelyn - have to spread this to my many Indian lady friends. I believe it's high time that one can not hide anymore behind "having just done a job".

Now imagine if this would extend to our politicians ... that'll be the day!!
 

Roro l (0)
Monday July 4, 2016, 1:53 pm
Thanks

 

Janet B (0)
Monday July 4, 2016, 3:46 pm
Thanks
 

Janet B (0)
Tuesday July 5, 2016, 1:28 pm
Thanks
 
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