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UPDATE II: BOYCOTT IAMS - Competitors Adopt Cage-Free In-Home Testing

Animals  (tags: animals, protection, dogs, cats, pets, suffering, laboratory, tests, experiments )

- 3941 days ago -
After uncovering extensive abuse of animals at a testing laboratory for Iams pet food, PETA contacted hundreds of pet food companies to ask if they do lab tests on animals. The tests aren't necessary or required by law, and humane alternatives do exist.


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Joycey B (750)
Tuesday September 9, 2008, 7:07 pm
I will never buy from them. I have been boycotting them for a long time now.

Valerie H (133)
Tuesday September 9, 2008, 8:18 pm
Yes Joycey I have boycotted them for a nbr. of years already too!! In fact I refuse to buy ANY Proctor and Gamble products and have spread the word, written so many letters, signed countless petitions...this HORRIFIC ABUSE MUST STOP!!! This company just cannot get away with torturing animals anymore. Proctor & Gamble just continues to send out their standard 'canned/form' letter, on why they continue to torture animals. They show NO COMPASSION to animals and will NOT release the confined animals they keep hostage in their facilities!!! B-O-Y-C-O-T-T and s-p-r-e-a-d the word please!!!!!!

Marian E (152)
Tuesday September 9, 2008, 9:01 pm
Thank you Tom. Emailed and will definitely boycott!!!

laura c (112)
Wednesday September 10, 2008, 2:21 am
thank you..will post on blog

Ginger Geronimo (438)
Wednesday September 10, 2008, 4:41 am
I don't, never have & never will feed my cat Iams.

Michele DiGiorgi (320)
Wednesday September 10, 2008, 6:09 am
TY Tom for this article, it will open more peoples eyes to the fact the our animals are being used, abused and killed for no reason at all, except to make a profit, how sad is that in a society where we are known to be civilized...
Totally noted. BTW...I have 5 cats, 1 puppy and two birds, and I carefully feed them the correct food products as best I could find, no fillers!!!!

Blessings to all of our animals on Earth, they have no voices...

Past Member (0)
Wednesday September 10, 2008, 7:25 am
I now this from Iams. I never buy product from them and tell so to all my friends. Thanks Tom to let people know.

Dalia H (1280)
Wednesday September 10, 2008, 8:44 am
Thanks for the news Tom. I don't buy the food of my cats and dog from them, I never did, never do, and never will!!!
Love, Dalia E.

Rose L (202)
Wednesday September 10, 2008, 9:18 am
Have been boycotting, and spreading the word for a very long time now..and will continue to do so
Thankyou Tom.

Amy Devine (39)
Wednesday September 10, 2008, 10:28 am
thanks! i have been fighting them for years now

Past Member (0)
Wednesday September 10, 2008, 10:53 am
All animal testing should be a thing of the past. But I will always speak for the animals for as long as it takes to get this cruelty stopped. Noted

Marisa Sebastian (130)
Wednesday September 10, 2008, 11:09 am
I´ve been boycotting them for ages too, but guess what: not only are they still going, BUT NOW WE HAVE THEM INVADING CARE2!!!!! Has anyone noticed they´re advertising in this site?!!!!

I BEG YOU ALL to write to Care2 complaining about this, please ask them to remove this very offensive advertising. I´ve done it already but no result so far. Please keep an eye on every page in Care2 you go to at the moment, as you´re bound to bump into one of them sooner or later (they come out randomly with other adverts, so they´re not in ALL the pages ALL the time, but they´re certainly spread throughout Care2 at the moment!!!

I´ve written to Care2 telling them nicely how offended I am by this, and have explained how evil this company are, how if they go to any animal rights page they´ll find information on campaigns against IAMS, and that even here in Care2 there are numerous petitions against them! I´ve asked them to please do something, and told them nicely that if they´re not removed soon, I´ll start a petition to ask Care2 to remove it.

Hopefully we won´t have to get to that stage, but we ALL have to write to them to comlain. Please find the link to the Feedback form and complain to Care2!!


Thank you, and big, big hugs to you all.

And thanks very much Tom for this post.

Goddess Lozz (213)
Wednesday September 10, 2008, 12:37 pm
What makes me mad is that there is an Iams ad here on Care2 that keeps popping up! Don't they know how bad they are or are they just after the money? Grrrrr!

Marisa Sebastian (130)
Wednesday September 10, 2008, 1:03 pm
Lorraine, this is why I´m urging you all to complain to Care2... If only I complain, it´s obviously not going to make any difference, as they still haven´t removed it even though I´ve informed that IAMS is an evil company. I´m not sure to what extent Care2 care that much about what we think... I want to give them the benefit of the doubt, but I´ve also seen a McDonald´s advert in the last couple of days! I mean, hello!!! This is so outrageous I´m now doubting my own mind and wondering whether I was dreaming! It´s just not on, to let evil companies who are so much against the principles that Care2 users have!

So again, I´d like to urge everyone to complain to Care2. Thanks!

Marisa Sebastian (130)
Wednesday September 10, 2008, 1:07 pm

This is where to go to complain to Care2:


Goddess Lozz (213)
Wednesday September 10, 2008, 1:11 pm
Hi Marisa, I have just contacted Care2 and complained about the ad, thanks for bringing it to everyones attention.

Bronwyn H (228)
Wednesday September 10, 2008, 1:25 pm
Noted and thanks for the posting Tom.

I've just emailed this letter to IAMS.
Absolute shame on you for your exploitation of defenseless dogs. These experiments that you conduct on the dogs are cruel and unnecessary, as humane testing alternatives such as collaborative veterinary clinic studies are available.

Stop these experiments immediately and release the dogs to the Animal Rescue League.

My family, friends and others are boycotting all your products until you show compassion for all animals by ending all testing on animals across your corporation.

Our treatment of Animals ultimately affects our treatment of each other and our world. It's time we started treating animals much, much better.

If your pet were the victim, you would FIGHT to see the abuse stopped!

...Why not fight for ALL innocent animal victims!


Bronwyn Hughes

Melbourne Australia

I too have seen the IAMS advertising frequently on Care2 and I believe it's unacceptable also. I do remember reading a response from Care2 regarding what some members have complained about concerning certain advertising on Care2. I think it certainly seems to go against what most of us stand for.


Bronwyn H (228)
Wednesday September 10, 2008, 1:47 pm
That's a strange one! I was on your Penguin news story Tom and the above note was for it!!!

It was showing the IAMS advert on that news story!

Bronwyn H (228)
Wednesday September 10, 2008, 2:04 pm
Now the note that I was referring too has been deleted!!!

I'm finding it very frustrating on Care2 as so many of the areas I try to go too are not happening, including many news stories!

Suzanne W (33)
Wednesday September 10, 2008, 2:08 pm
noted and will continue to boycott these b-----ds ,

Joan Mclaughlin (133)
Wednesday September 10, 2008, 3:24 pm
Why does Care2 accept their ads?

Kathy Chadwell (354)
Wednesday September 10, 2008, 7:31 pm

Has anybody looked up Iams partners?

Kathy Chadwell (354)
Wednesday September 10, 2008, 10:51 pm
Marisa here is the kiss off email I got from care about that damn petition on my page which is sponsored by one of the largest animal testing groups.
I don't endorse that petition and want it off my page. Don't anybody sign that SMA petition thinking I put it there. Just makes me crazy:(

Hello Kathy,

Thank you for contacting Care2 Support with your concerns. The video
that you see and are referring to is an advertisement that is posted on
Care2, not in your testimonials. I have included some more information
below on our advertising policy.

Our corporate sponsors provide resources for our members and make it
possible for Care2 to provide free services such as email, e-cards and
newsletters, healthy living solutions from Annie Bond, opportunities to
connect with people who share common interests, and petitions, click to
donate races and many other ways to make a difference. The revenue we
receive from our sponsors helps pay the salaries of our dedicated staff,
maintain and develop new features for the Care2 site, and still donate
5% of our website revenue -not just profits!- to environmental and
humanitarian nonprofit organizations.

The role of corporate sponsors on the Care2 website is very similar to
advertisers in other forms of media: newspapers, magazines, radio and
television. However, the criteria we use for selecting appropriate
sponsors are more similar to public broadcasting, public radio -NPR- and
publications such as National Geographic. We seek out responsible
companies with products that are more health-oriented and sustainable
than what is typically available in the market. We also think it is
appropriate to recognize companies that are making a genuine effort to
be more responsible and help the environment. However, accepting
advertising from a company is not an endorsement of that company.

We don’t claim to be an expert on screening products, services and
companies for their social and environmental impact, but we try our best
to be consistent in applying our criteria and being honest with our
members. We believe there are good companies that want to support the
mission of Care2 and make a difference in the world. One of our most
important commitments to our members is to not allow deceptive
advertising or harmful products on our site. We will not accept
advertising for gambling, pornography, alcohol, firearms or tobacco
products. We listen to our members’ feedback and consult with our
nonprofit partners to understand their views on our sponsorship policies.

There are disagreements even among well informed, highly committed
people regarding what companies or products are acceptable. For example,
Ford Motor Company is frequently a target for environmental groups yet
it was the first U.S. auto company to offer a hybrid vehicle. William
Clay Ford -CEO of Ford is targeted partly because he is considered more
likely to respond than other auto executives. We pursued a sponsorship
opportunity for the Ford Escape Hybrid because we believed it set the
right example for other auto companies. We have also had a sponsorship
with Toyota for their RAV4 electric vehicle and several sponsorships
with Honda/Acura.

We believe it is more important to focus on the influence and intent of
the product than the company. Consumers can send a strong message to a
company by purchasing only its more responsible products and supporting
its responsible initiatives. When responsible products are successful in
the marketplace, companies become motivated to create more. There are
companies trying to make a difference in industries with a poor
environmental or nutritional record such as oil, autos and fast food.
This is why we do not ban SUVs as a category and will accept
sponsorships for vehicles that set a positive example for the auto
industry. There are oil companies such as British Petroleum and Chevron
that are taking positive steps to be more responsible. We have had
Burger King as a sponsor for a new line of healthy salads and vegetarian
burgers. We have also had a sponsorship with Ronald McDonald House
Charities because they are helping families in need.

Sponsorship decisions are sometimes controversial. There are times when
we may choose to accept a sponsorship for a good product or company that
is owned by a parent corporation with a controversial reputation. It is
not uncommon for a small, responsible company to be acquired by a larger
corporation in order to survive in an increasingly competitive
marketplace. Sometimes the parent corporation is looking for ways to be
more responsible. Some examples of progressive companies in this
situation are Ben and Jerry`s -owned by Unilever, Cascadian Farms -owned
by General Mills, Horizon Organic -owned by Dean Foods and Odwalla
-owned by Coca-Cola, Tom`s of Maine -owned by Colgate.

When we work with advertising networks such as Google we try to screen
for ads that don’t meet our criteria, but there are times when an
unacceptable sponsor may appear. Since Care2 has a higher standard than
other sites in these advertising networks we are not always able to
implement our criteria with them. We limit the number of impressions or
ad space for advertising networks to less than 5% of the total on Care2
and remove inappropriate ads as necessary.

More on this topic from the CEO and founder of Care2:
Thank you for your support of Care2, where every click makes a difference!

Care2 Support


No Way (0)
Thursday September 11, 2008, 12:28 am
I put little to no faith in the PETA organization, mainly because of their radical behavior, and their scare tactics, all meant to get a reaction and then support for their causes.

As for Proctor and Gamble, they have been harassed since the 80's when the company president supposedly went on one of the many talk shows in that era and said he donated a portion of the profits to satanism, there was also the story about someone finding "666" inside a Tide box, which definately meant the company was trying to make us all into devil worshipers . . .

Brenda H (29)
Thursday September 11, 2008, 1:40 am

Debbie L (180)
Thursday September 11, 2008, 4:38 am
Never have, never will support, purchase, or promote Iams. Gladly noted, thank you brenda

Thursday September 11, 2008, 5:22 am
I sent a compliment to care2 and asked them to ban Iaams from advertizing on care2. maybe it will help. I never knew before this week that they did the horror things they are doing. I will never use any of thier products again.

Suzanna van der Voort (271)
Thursday September 11, 2008, 9:17 am
Why is IAMS using the support of investigators of the ASPCA. The ASPCA can go there without invitation (they have got the permission from IAMS) to check out the conditions of the animals. Uptill now you can read the testimonial from the ASPCA that they have found no animal abuse inside IAMS. Who is telling the truth??

Thursday September 11, 2008, 6:57 pm
so all those dog and cat food products, like purnia, 9 nines etc all do animal testing. So basicly any dog or cat food you find in your local grocery store is not good. No wonder pet food is so expensive they have to pay for the animal testing.

Thursday September 11, 2008, 7:39 pm
my question is, Why do they need to do testing at all? Iaams has been making pet foods for years what are they testing? And why do they need to keep animals in a lab to test food? Any animal in a lab is cruel no matter how human you think the company is being. Dogs and cats are not meant to be kept locked alone in cages. They are companion animals and need human attention and to enteract with humans. So no matter how humane you feel they are treating them, it is still not humane to keep any animal isolate in a cage.

Marisa Sebastian (130)
Friday September 12, 2008, 1:46 am
Absolutely Julieann, that´s what I´ve always wondered, what sort of money-making scheme is what keeps these companies experimenting, testing, experimenting, testing... Just leave the animals alone, you soul-less bast***s!! What are they trying to cover themselves for, anyway?! In any case, our dear fur friends get bad diseases and illnesses all the time, on the whole, and as far as I´m aware, nobody has ever sued any of these pet food companies accusing them of making their pets ill because of their food! So what are they covering themselves for exactly?! Another thing I don´t understand, especially bearing in mind what I´ve just said, is why, knowing that SO MANY people boycott them because of their evil experiments, they still do it!! Their profits would increase so very much if they stopped, for two reasons: 1) they would save themselves the money they spend on experimentation, including the salaries of the children of the devil who carry out the experiments; 2) a hell of a lot more people (ie, those of us who boycott them) would buy their products!!!

So unless I´m an especially dense person with very little grey matter, the whole thing does not add up for me!!

And Kathy, as far as the kiss off answer “Care”2 gave you, it´s just lame… Before I wrote to them to complain, I made sure I went to their section of advertising policy and read all that boll***s they sent you, and having read it, I still thought that this advert went against at least one section of the policy, and so far, the only reply I´ve had has been that they´ll pass my complaint to the relevant department… and zilch after that, not a bean, no more answers… what an easy way out of dealing with it, eh?

I´m happy about a lot of things that Care2 do, but some of them contradict the whole sentiment of a caring website that I´m quite disillusioned .

Friday September 12, 2008, 3:59 am
I contacted the care2 admin. this is the response I got back from them.Quote
"Sometimes our system scrambles the characters in URLs, if that link
doesn't work please try a search for `iams animal studies policy`.

While there were some strong allegations made a number of years ago, as
far as we can tell they were strongly disputed.

We take your input seriously, please send us any evidence you have that
Iams is conducting such terrible acts so we can take the appropriate action.

Please also know there are many companies out there who have reformed
their ways due to public pressure. We are pleased to have helped bring
such actions about. We believe it`s important to support the more
responsible path ? and we`ve been under the impression that not only is
the company striving to be responsible, but their `healthy naturals` are
a move in a particularly good direction.
Thank you for your support of Care2, where every click makes a difference!

Care2 Support"
I personaly have not looked into the Iamms sitution super deep. But, I do not agree with lab testing on animals period. so no matter whether they are being humane in thier testing or not doesnt change the fact they are doing test. What do they need to teat anyway? They have been business forever, do they not know what is good for animals yet ?

Goddess Lozz (213)
Friday September 12, 2008, 9:17 am
Exactly Juliann! It doesn't matter if they have recently stopped testing, it's the point that they did it in the first place, not only that, they are owned by Procter & Gamble, one of the biggest animal testing companies there is!

Marisa Sebastian (130)
Friday September 12, 2008, 11:46 am
No, but the thing is, they have NOT stopped testing! The numerous campaigns are still going, from PETA and the rest! And as Lorraine rightly says, they´re part of Procter & Gamble, against whom there is a worldwide campaign and boycott for evil animal experiments for everything from cosmetics to oven cleaners!! P&G own everything it seems, and the boycott must include IAMS, both for being part of Procter and Gamble and for the experiments they conduct themselves independently of the whole P&G thing! I am SO dissapointed with Care2... I still haven´t received an answer about my complaint. Well I´m going to 2 demos this weekend so won´t have time, but as soon as I come back I´ll take action...

Marisa Sebastian (130)
Friday September 12, 2008, 3:02 pm

FRIENDS, I´ve just created a petition to get Care2 to remove the IAMS adverts from this website. I´d appreciate it if you could sign it and forward to your contacts. Thank you so much. You can find the petition here:


Goddess Lozz (213)
Friday September 12, 2008, 3:11 pm
Just signed and forwarded, thanks Marisa.

Marisa Sebastian (130)
Friday September 12, 2008, 3:38 pm
Thanks Lorraine!

Marisa Sebastian (130)
Friday September 12, 2008, 3:41 pm
Kathy, I went to the link you posted about IAMS partners, and freaked out! I couldn´t understand it, especially the PETA one, as they in particular have a very complete section on boycotting IAMS, so what´s going on! I really don´t understand it...

Goddess Lozz (213)
Friday September 12, 2008, 10:28 pm
Bloody hell! One of their partners is ASPCA!!!

Friday September 12, 2008, 11:49 pm
well gang, either there is some false information going around about Iaams, or P&G is using its money to influence other companies and organizations. What do you mean that ASPCA is one of thier partners? ASPCA supports P&G?

Goddess Lozz (213)
Saturday September 13, 2008, 3:19 am
Yes Juliann...look!!

Goddess Lozz (213)
Saturday September 13, 2008, 3:40 am
P&G have also been caught bribing high level officials in the US Government as far as I know!
I will get more info and get back to you.

Past Member (0)
Tuesday November 11, 2008, 6:17 am
Tell Randy Paynter the CEO of Care2 what you think about the blood money advertising
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