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Original Cheerios Will Be Made Without GMOs, General Mills Says

Green Lifestyle  (tags: children, CoolStuff, eco-friendly, family, food, goodnews, health, genetic engineering, GMOs, greenproducts, shopping, Sustainabililty )

- 1992 days ago -
General Mills says some Cheerios made without genetically modified ingredients will start appearing on shelves soon.


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Kathy B (106)
Thursday January 2, 2014, 7:49 pm
General Mills says some Cheerios made without genetically modified ingredients will start appearing on shelves soon.

The Minneapolis-based company said Thursday that it has been manufacturing its original-flavor Cheerios without GMOs for the past several weeks in response to consumer demand. It did not specify exactly when those boxes would be on sale.

Original Cheerios will now be labeled as "Not Made With Genetically Modified Ingredients," although that it is not an official certification. The labels will also note that trace amounts of GMO ingredients could be present due to contamination during the manufacturing process, said Mike Siemienas, a company spokesman.

The change does not apply to any other Cheerios flavors, such as Apple Cinnamon Cheerios or Multi Grain Cheerios.

"We were able to do this with original Cheerios because the main ingredients are oats," said Siemienas, noting that there are no genetically modified oats. The company is primarily switching the cornstarch and sugar to make the original Cheerios free of GMOs, he said.

Other varieties of Cheerios are made with ingredients such as corn, making it harder for the company to make them free of GMOs, Siemienas said.

There has been little scientific evidence to prove that foods grown from engineered ingredients are less safe than their conventional counterparts. But consumers have expressed concerns about the long-term impact they could have.

Freya H (345)
Thursday January 2, 2014, 8:22 pm
Could be just a PR stunt - but if them Cheerios truly are GMO free, hell, I may buy 'em!

Sheila D (194)
Thursday January 2, 2014, 8:22 pm
Kudos for a Mega Corp to actually hear what consumers are saying and at least making a start by having one product as GMO free as they can make it. Wonder what Monsanto and buddies think of this???

Lynn Carin (366)
Thursday January 2, 2014, 8:58 pm
Noted, Thanks for sharing this, Kathy! -- I can appreciate the idea of them coming out with ONE product that they have 'labeled WITHOUT GMO's' in it, but, first of all, is that the truth - like Freya said, it could be for PR because of the pressures of consumers. However, if we read between the lines, then, the truth of the matter is that we don't know how long they've been using GMO's - so, all of this time, ALL of their CEREALS / other products have contained GMO's and they didn't share that with us? So, now, just to please us -adults- (and children, since they are usually the ones eating cereal for breakfast) they will CHANGE the original Cheerios but not the other ones - I'm not really impressed by that - they make millions of dollars just from the cereals alone. And, like GGmaSheilaD said - what will Monsanto think of this 'betrayal' - I wonder too!

Kathy B (106)
Thursday January 2, 2014, 9:01 pm
It could be some kind of stunt, we tried it no one liked it so see no one cares?

But an awful lot of people signed petitions asking General Mills to quit with the GMOs in Cheerios, so maybe they really do listen once in awhile. Since this is one of the few foods my 1 yr. old niece will eat, I'll feel better about that shortly :)

Lynn Carin (366)
Thursday January 2, 2014, 9:19 pm
In addition, I just thought of something else... all of the years that I bought their brands more than others because as a PTA Mom and coordinator of Box Top Labels, I thought I was doing a good thing for our schools. Well, I was... our schools did earn money from this project - I did this for all of the years my boys were in school. But, I never knew about the GMO's at that time. General Mills does good with their charity projects, however, what could it really cost them considering the Box Tops are only worth 10 cents for each one. A box of cereal can be anywhere from $3.00 to $5.00 a box and I'm sure they get some credit/tax write-off for their effort of 'giving back' - so, the consumer is still paying, no matter what. Paying for the products (that have GMO's in them) and paying the price in the long run should these GMO's be as harmful as what's being said about them. So, should we still support General Mills by buying their cereals or anything else they sell knowing what we know now? Is Quaker Oats company any different? Or, cereals/products made by Post? Do their cereals and other products have GMO's in them too? Wondering what our choices will be - what's left? WHO can we trust anymore? What companies will go against Monsanto? Aren't they all working together? FOOD for thought!

Rose Becke (141)
Friday January 3, 2014, 2:17 am
I hope this is true

Timothy Spurlin (29)
Friday January 3, 2014, 2:22 am
Baby steps for GM is better than nothing. The real enemies to non-GMO is the GMA and Monsanto! The tide is slowly turning on GMO. But, I'm afraid that the damage is done and will be felt for decades after GMO is gone from the world.

David C (75)
Friday January 3, 2014, 10:04 am
this is good since we do eat lots of Cheerios...

penny C (83)
Friday January 3, 2014, 12:40 pm

Robert O (12)
Friday January 3, 2014, 8:38 pm
Made without GMO's the way they should be and should have been all along. Thanks Kathy.

Past Member (0)
Saturday January 4, 2014, 10:00 am
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