As the founder of Care2 and the PetitionSite, Randy is a pioneer of online advocacy. Randy launched Care2 in 1998 to empower individuals to take collective action in support of social and environmental causes. Today, Care2 helps over 20 million members “Make a Difference” with daily actions, healthy living advice, news and blogs on causes, petitions and more.
Randy was inspired to start the PetitionSite.com after receiving email petition-chainletters that filled inboxes in the early days of the Internet. The PetitionSite provided a central platform for thousands of early online petition authors to collect signatures, scoring victories on both local and national levels. Today, Care2′s highly engaged community starts and drives citizen and nonprofit campaigns that win local school initiatives, hold powerful corporations accountable, and protect ecosystems around the world.
Care2 was also one of the first online social ventures, innovating an “Engine For Good” model where good actions generate revenues that help fuel more good actions. The Company serves as a matchmaker between Consumer Brands, Nonprofit Organizations and Care2′s influential, 70% female, audience. The Company has recruited more than 30 million donors and advocates for 1,000 nonprofit organizations. Care2 is a certified B Corporation.
Before starting Care2 and the Petitionsite, Randy co-founded one of the web’s first viral apps – electronic greeting card service, eCards.com, in 1995.
Randy is a proud composter, avid naturalist, and kiteboarder, and once trekked across Borneo with two Penan tribesmen. Randy loves spending time with his two young children, his wife, Nancy, and a menagerie of pets.
Randy holds an AB from Harvard University and an MBA from Stanford’s Graduate School of Business.
Marlin joined Care2 in 1999 as the COO, bringing with him 18 years of high tech marketing and general management expertise. At Care2, Marlin manages the P & L of the company and the senior management team, including the heads of business development, engineering, marketing, content, sales and finance. Marlin is one of the primary drivers for developing and maintaining a profitable business model for the company.
Marlin also works closely with Care2′s Advisory Board, comprised of five executives from leading internet community and media companies. The role of the Advisory Board is to help identify new business opportunities, provide feedback on strategic initiatives and facilitate connections with potential business partners. The advisors are based in San Francisco and New York, and meet quarterly. A private investment bank, Markwood Capital Alliance, is also involved with Care2′s Advisory Board.
Prior to Care2, Marlin was VP of Marketing for the Enterprise Storage Division at Quantum, where he played a significant role in turning a money-losing business into a $700 million industry leader. He has also held marketing management positions at HP and was a management consultant at Bain and Company. Earlier in his career, Marlin was a consultant for Commtech International Management Corporation, which later became his connection to Randy and Care2.
Marlin holds a BS in Engineering from the University of Michigan and an MBA from the Stanford Graduate School of Business. In his spare time he is a founder and Chairman of the Foundation for a start-up charter elementary school.
Matt is carbon-neutral and solar powered. His work at Care2.com combines a lifelong enthusiasm for environmental conservation with 18 years of experience imagining, designing, and developing software products and services. He is an eco-activist and a systems architect, an expert on CFLs and SQL, and equally at home discussing the minutiae of search engine optimization or grid-tied photovoltaic arrays.
He joined Randy in 1998 to build Care2 into the web’s largest social network for good. His ongoing advocacy of open-source tools, scalability, and high availability created the platform for Care2′s ongoing success. His recruitment of Care2′s crackerjack Engineering team has provided the infrastructure for the past 10 years’ worth of innovative web development on both Care2.com and ThePetitionSite.com.
As CTO, Matt oversees all aspects of technology at Care2, including leadership of initiatives in site search, SEO, and email deliverability.
On weekends, Matt can be found composing and recording music on his overgrown corner of rural Sonoma County, where he lives with his wife and son.
Marya joined Care2 in November 2007 and is responsible for Care2′s product and marketing strategy and execution. Marya has managed the development, launch and sales of award winning educational and IT products for more than 10 years. Marya managed two classroom testing packages for CTB/McGraw-Hill, including one that has been honored with two CODiE awards and the Tech & Learning Magazine Award of Excellence. Prior to CTB/McGraw-Hill, Marya also managed product lines for Critical Path, generating $25M in annual sales.
Marya holds a BA in Economics from UC Davis.
Marya is an advocate of animal rescue and has three adopted shelter cats.
Eric is the vice president of business development at Care2.com where he helps hundreds of campaigns, candidates, and nonprofits connect with donors and supporters online. At Care2 Eric advises on donor lead acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom and over 100 other countries. Eric serves on the board of directors of two national nonprofit organizations, Humane Farm Animal Care and the Marine Fish Conservation Network.
Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina and a BS in political science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.
Ana Marie has more than 25 years in Finance and Accounting experience in government, for profit, and not-for-profit organizations. Prior to joining Care2, she worked for various start-up companies in ramping up venture capital funding. Her focus and expertise in financial modeling, designing KPI reports, budgeting, and managing day-to-day financial activities providing the company with greater financial positioning.
Ana Marie has an MBA in International Business and earned her Bachelor of Business Administration in Accounting with honor from South University, Georgia.
Ana Marie is passionate in supporting various charities including volunteering with Second Harvest Food Bank. She enjoys traveling with her family and her rescue boxer dog Rocco.
As our VP of Engineering, Geoff leads a team of skilled engineers focused on enabling members and visitors to experience and interact with Care2′s content and community.
Geoff has been working in the engineering sector for 20+ years, having started as a software engineer and independent consultant, followed by extended stints at Apple, TiVo, Cisco as well as his own startup venture. Geoff has worked within large corporate environments as well as small startup teams, and always with a mindset of evolving and improving process and technology every step of the way.
Geoff’s held an equal interest and focus on improving not only technology but the world around him. From his use of recycled products in the production of photographic confetti to his role in the initiation of an environmental group at Apple that lead to their use of recycled materials and composting in their onsite cafe, Geoff has continually kept his thought on the opportunity we have today to impact the world of tomorrow.
Joe Baker joined Care2 in August 2006. Joe oversees Care2′s recruitment campaigns for nonprofit partners, Care2′s membership growth efforts, and Care2′s editorial content – the Healthy Living and Cause Channels.
Prior to Care2, Joe was the Executive Director of N-TEN. He also worked for Amnesty International USA as the Director of Internet Communications after serving as Grassroots Advocacy Director and Deputy Director, Western Region. In addition to his extensive nonprofit management experience, Joe spent seven years performing and managing research in telecommunications and software engineering.
Joe has a Ph.D. in Communication Systems and a B.S. in Economics/Systems Science from UCLA.
Joe serves on the Board of Directors of Death Penalty Focus, the Advisory Board of GiveForward.org and volunteers for the Sierra Club and Amnesty International.
Randy is responsible for building the Care2 sales team and driving advertising and business sponsorship sales. A veteran of the sales arena, Ferrell came to Care2 in 2000 from The American Taekwondo Association’s Black Belt Academy, where he was #1 in all-time sales and established strong ties to the community as the Vice President of Sales and Marketing. Ferrell also received awards for being #1 in sales for Workout America while building a regional network of health and fitness clubs, and for achieving top worldwide sales for Coppertone Spectra. Ferrell brings a wide range of sales executive skills to Care2, including an extensive track record of hiring, training and motivating high-powered sales teams. He received his initial sales and marketing training at Florida State University and Gulf Coast Community College.
Natasha joined Care2 in May 2007, with a background in field organizing and grassroots organization from 18 years of volunteer and work experience in the human rights movement.
Prior to moving to California to join Care2′s campaign team, she worked for Amnesty International USA’s Urgent Action program and the YMCA of Boulder Valley.
Natasha has a BS in Mathematics and Philosophy from LSU, and a MA in Philosophy from the University of Colorado-Boulder, where she focused her studies around feminist ethics and rights theory. In her spare time, she can often be found roaming the trails of northern California with her husband and 80-lb “puppy.”